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Digital Marketing Explained

Toucan is an Interactive advertising agency which offers advice on Internet Advertising & Marketing, Online Consumer Engagement, Web Design & Publishing and Search Engine Optimization, approximately 60 team members in different cities across the world: Dubai, India, Kenya and the Caribbean.

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Digital Marketing Explained

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  1. Digital Marketing Explained

  2. Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies.

  3. Digital marketing is embodied by an extensive selection of – • Service • Product • Brand Marketing Tactics www.toucan.ae

  4. Digital marketing is also known as Internet marketing, but their actual processes differ, as digital marketing is considered – • More Targeted • Measurable • Interactive www.toucan.ae

  5. Digital marketing includes a raft of Internet marketing techniques, such as – • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Link Building • Non-Internet channels that provide • digital media, such as – • Short Messaging Service (SMS) • Multimedia Messaging Service (MMS) • Callback & On-hold Mobile Ring Tones • E–Books • Optical Disks • Games www.toucan.ae

  6. A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media. www.toucan.ae

  7. Contact Us Trinidad & Tobago Dubai Jamaica Damac Executive Heights, TECOM,Office 801, 8th FloorP.O. Box 112888, Dubai,U.A.E.Tel: +971 4 435 5959www.toucan.ae Suite 16, Shoppes of Maraval 3A Saddle Road, Maraval Trinidad & Tobago Tel: + 1 868 628 5453www.webfx.co.tt Suite 20234 Annette CrescentKingstonJamaicaTel: 1 876 925 3624 Find us on Social Media Join Our Mailing List Here

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