1 / 12

Kiss 100 media pack

Kiss 100 media pack. Q2 2014. KEY HIGHLIGHTS – Q2 2014. KISS 100 now reaches nearly 1.9 million listeners every week Market share is 4.8% KISS listeners tune in for 10.2 million hours every week KISS 100 comes top against all commercial and BBC stations for reach amongst 15-34s

tova
Télécharger la présentation

Kiss 100 media pack

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Kiss 100media pack Q2 2014

  2. KEY HIGHLIGHTS – Q2 2014 • KISS 100 now reaches nearly 1.9 million listeners every week • Market share is 4.8% • KISS listeners tune in for 10.2 millionhours every week • KISS 100 comes top against all commercial and BBC stations for reach amongst 15-34s • KISS 100 is commercial share market leader amongst 15-34s and 15-44s • KISS has 1.1mABC1 listeners, and1.4m Housewives tuning into KISS every week • 984,000 KISS 100 listeners (53%) don’t listen to Capital, and 1.7m (91%) don’t listen to Capital XTRA • The average age of a KISS UK listener is 30 (based on all respondents) • 4.6 million people listen to KISS across the UK every week Source: RAJAR Q2 2014 Average Age Base: All Respondents

  3. KEY PROGRAMMING HIGHLIGHTS – Q2 2014 • Rickie, Melvin and Charlie now reach1.5m listeners across the UK and 783,000 listeners in London each week • Jez reaches 941,000listeners Monday-Saturday between 9am and 12pm • Monday –Sunday between 11am and 12pm KISSTORY now reaches 707,000listeners in London and over 1.4 million across the UK • Between 12pm – 3pm Neev reaches 669,000 listeners • Between 3pm and 7pm Michael & Tinea reach 889,000listeners in London • Kiss reaches 38,000 more 15-34s than Capital and has a 25% higher reach among 15-24s than BBC Radio 1 (in the Kiss TSA) Source: RAJAR Q2 2014

  4. THE KISS AUDIENCE • 59% of our listeners are affluent ABC1’s • 51%of our listeners are female 000 Source: RAJAR Q2 2014

  5. ADULTS 15+ WEEKLY REACH 000s Source: RAJAR Q2 2014

  6. ADULTS 15+ MARKET SHARE % Source: RAJAR Q2 2014

  7. 15-24 WEEKLY REACH 000s Source: RAJAR Q2 2014

  8. 15-24 MARKET SHARE % Source: RAJAR Q2 2014

  9. 15-34 WEEKLY REACH 000s Source: RAJAR Q2 2014

  10. 15-34 MARKET SHARE % Source: RAJAR Q2 2014

  11. KISS 100 TRANSMISSION AREA

More Related