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Soft Market Marketing

Learn how to stand out online and attract more customers with digital window shopping, emphasizing service and value, and managing your reputation effectively. Stay relevant and exceed customer expectations to build a strong brand presence. Utilize trending amenities and search fields to provide a unique experience to your community. Take control of your reputation and sell your successes to attract and retain customers. Every experience matters, so focus on delivering exceptional service.

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Soft Market Marketing

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  1. Soft Market Marketing Purposeful and PowerfulTips

  2. 1. Digital Window Shopping2. Service & Value3. Reputation

  3. 1 Digital Window Shopping How to stand out online..

  4. How to stand out online Know your brand. What kind of lifestyle does your community offer? What is your community’s aesthetic? Ensure quality and accuracy. Are you easily searchable? TIP: Ensure accurate Google My Business (GMB) listing. TIP: Ensure accurate driving directions. Understand the prospect’s window shopping experience. TIP: ALWAYS GOOGLE YOURSELF INCOGNITO. See what your prospects see. Stay relevant! Stay up with current and emerging technologies and platforms. Understand trending searches in your market. TIP: Ask your ILS partners!

  5. These are the top checked traditional amenities in Fort Collins as of March 2019.* Did you know!? Parking ACDishwasherIn Unit LaundryOn Site LaundryDog FriendlyCat FriendlyPatio/BalconyGarageLaundry Connection *Source: Apartment List

  6. According to Zillow … TIP: Simply ask your advertising partners anytime you want to learn more about trending amenities, search fields, and interests. *Source: Apartment List *Source: Zillow’s “What Renters Want” Study; November 2018

  7. 2 Service & Value What makes your community unique?.

  8. What makes your community unique? Understand the submarket. How does your community compare? Build value. Embrace and sell the lifestyle and brand. Exceed expectations … always. Go back to the basics with your entire team to ensure customer service is everyone’s focus. TIP: Renters today search for 2.9 months, on average.* *Source: Zillow’s “What Renters Want” Study; November 2018

  9. 3 Reputation Your reputation precedes you …

  10. Your reputation precedes you. Be in the know. Know more than just your rating … what are the trending categories? Identify and strategize how to improve. TIP: Sell your successes! If positive reviews rave about your service team’s quick responses, then add that to the sales pitch! Every. Experience. Matters. Prospects lease because of your sales team. Residents renew because of your service team. TIP: Notices are also opportunities!

  11. THANKYOU! Marcella Eppsteiner meppsteiner@missionrockres.com

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