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Behavioral Finance

Delve into the history and concepts of Behavioral Finance, from Von Neumann-Morganstern's objective approach to Savage's subjective utility theory. Explore Allais Problem, Savage's Confusion, and Bounded Rationality.

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Behavioral Finance

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  1. Behavioral Finance Economics 437

  2. Expected Utility Theory • Von Neumann Morganstern – “objective” expected utility using “lotteries” • Savage – “subjective utility” (Keynes “Treatise on Probability”” • Read Chapter 8, pp. 81 – 92, in Burton-Shah

  3. Problems • Allais Problem • Savage’s Confusion • Bounded Problem

  4. The End

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