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The Impact of Mobile Computing on Business and Consumer Interaction

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Mobile computing refers to human-computer interaction where computers are used in a portable manner. Its implications for businesses are profound, especially with the rise of mobile apps that enhance convenience, offer location-based services, and facilitate e-commerce. Brands are leveraging mobile technology to boost customer engagement, improve conversion rates, and tailor deals while facing challenges like security and brand dilution. Companies like Starbucks and Best Buy exemplify successful mobile strategies, driving sales through innovative apps that foster real-world and online integration.

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The Impact of Mobile Computing on Business and Consumer Interaction

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Presentation Transcript

  1. What is Mobile Computing? • human–computer interaction by which a computer is expected to be transported during normal usage MDV

  2. Objective: to sell the adoption of mobile apps in order to take advantage of the expanding capabilities of mobile computing MDV

  3. IN THE BEGINNING, GOD CREATED.... Victorian Internet -- electric telegraph BTG

  4. Interface Message Processor BTG

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  18. Game Changer MDV

  19. MDV

  20. So what does this mean for business? MDV

  21. The Implications of Mobile Apps JRK

  22. Convenience JRK

  23. Location-based Services Examples: Virtual driver’s license Barcode scanning Treadmills at Rolfs; Outlets at the library Benefits: Physical identifiers Physical world and online world Augmented reality BTG

  24. “World Class” Implications Books – 30% of all products sold online E-commerce – 5% or less of overall sales Physical world – money BTG

  25. Offline Retailers • Tailor deals • Establish relationships • Conversion Rate • Fashion: 20% • Electronics: 40% BTG

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  28. AT&T Game Mechanics Starbucks, Sephora, Gap Campbell’s Soup, Pepsi Macy’s, Best Buy, American Eagle InCase, TOMS Shoes H&M, Pantene BTG

  29. MDV

  30. Within first three months of launch, over 100,000 downloads and $1 million dollars worth of pizza • Now it accounts for over half the companies pizzas ordered and generates about $500 million in revenue MDV

  31. The Implications of Mobile Apps BTG

  32. Dilution of Products/Brands BTG

  33. Quality of Connectivity No signal! JRK

  34. Privacy and Security • Privacy • Foursquare, Facebook Locator, Google Latitude • Weaker Security • exploit weaknesses related to smartphones that can come from means of communication like SMS, MMS, wifinetworks, and GSM. MDV

  35. JRK

  36. Advertising JRK

  37. Gaming Paid Gaming Apps JRK

  38. Brokerage & “situational shopping” “We want consumers to engage even when they don't have a purchase in mind.” --Steve Yankovich (VP of mobile platforms, eBay) JRK

  39. Retailing JRK

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  41. Banking JRK

  42. Go To Market Create Value Apply what is known Find the money BTG

  43. VS. Half a million mobile apps Big studio games, kids’ edutainment, interactive books BTG

  44. http://www.nbcnews.com/technology/technolog/android-iphone-its-two-horse-race-125203http://www.nbcnews.com/technology/technolog/android-iphone-its-two-horse-race-125203 BTG

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