1 / 47

E-Commerce Types Some terminology

E-Commerce Types Some terminology. Dr. John P. Abraham Professor, UTPA. Business models. brick-and-mortar businesses (businesses that have only a physical presence) click-and-mortar businesses (businesses that have both an online and an offline presence)

travisg
Télécharger la présentation

E-Commerce Types Some terminology

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. E-Commerce TypesSome terminology Dr. John P. Abraham Professor, UTPA

  2. Business models • brick-and-mortar businesses (businesses that have only a physical presence) • click-and-mortar businesses (businesses that have both an online and an offline presence) • Combined - Amazon.com teamed with Target physical/offline presence and Target builds its online presence). • Store Front Model such as walmart, gap, barns and noble, etc. Enhance brick-and mortar business through web presence.

  3. World Wide Web • Part of the Internet that connects electronic documents in the form of web pages. • Web pages contain hypertext links, graphics, sound, video and automation. • Each web page has an address – URL (Uniform Resource Locator) • Pages are stored in web-servers.

  4. Web Server • A computer with an IP address and a server software running on it like Apache. • The protocol used to transfer web pages is called HTTP (hypertext transfer protocol). • The language of the web pages is HTML (Hypertext Markup Language).

  5. Comparison

  6. EDI • Electronic data Interchange • Existed since 1960s. Used for ordering and shipping document transfers. • Early – agreement between two trading partners. Format agreeable to the two. • One company trading with several, will have to learn several formats and programs.

  7. EDI Today • Computer-to-computer transmission of business information. • Standard format. • Private value added network (satelite). • Over 15000 users of EDI worldwide. • EDI service provider maintains VAN. • Messaging boxes for each subscriber. • Store and forward message between subscribers. • Very common among Banks because of high amount of security requirements.

  8. E-Commerce Strategies • Cut cost • Improve quality of service • Increase speed of time to market • Provide for decision support

  9. E-Commerce Models • B2B • B2C • C2B • C2C • M-commerce • P2P

  10. B2B • greatest portion of e-commerce. • Provides infrastructure for supply chains. Example – Covisint • Vertical model • Specialized goods or services across many type of industries. • Horizontal model • Goods or services for one industry

  11. B2B models • E-distributor grainger.com • E-Procurement – Ariba.com, CommerceOne.com • Exchanges – ExchangeSteel.com, GEPlymerland.com • Industry Consortia – Covisint.com, Sciquest.com

  12. B2C • Business to consumer • Many .com that went out of business fell in this category. • Example amazon.com. Cut out the middleman. • Manufacturers can sell cheaper and faster – Dell. • Many end-users are notsophisticated to deal with the manufacturer. • So new middleman exists – quotesmith.com • CRM – customer relationship management, a big problem.

  13. B2C Models • Portal – yahoo.com msn.com – Offers integrated package of content. Sailnet.com – Offers vertical content. • E-tailer – Amazon.com –virtual merchant. Wal-Mart.com – Clicks and Bricks. LandsEnd.com –catalog. Dell.com – manufacturer direct. • Content Provider – wsj.com, cnn.com • Transaction broker – e-trade.com, expedia.com, monster.com • Market creator – ebay.com priceline.com • Service Provider – Mybconsulting.com, lawinfo.com • Community provider – about.com, ivillage.com

  14. C2B • Consumer to business • Broker between consumers and business • Consumer make the offer • Priceline.com

  15. C2C • Consumer to Consumer Models • Ebay.com • Half.com • Overstock.com

  16. Mobile Electronic Commerce • M-commerce • Wireless access to internet through handheld devices. • Shop from anywhere any time.

  17. P2P • Person to Person • Transferring money from one individual to another. • Paypal. • Kazaa.com

  18. E-commerce and Client/Server Architecture • Server – Provider of service • Client – Requester of Service

  19. Internet Related Programs • FTP • E-mail • TCP/IP • RDBMS • SQL

  20. Client Server-Architectures • Two-Tier • Server process on server and client process on client (interface) • Security provided by both • Multi-Tier • Borwser Web Server Enterprise Application Database Server

  21. Three Tier Architecture • A middle tier is added between the server and the client • The middle tier can perform queueing, application execution and database staging. • The client can make a request and then do something else while waiting for the answer.

  22. E-commerce technologies • LAN • Inter-networking • Web Server and web pages (front-end) • Relational database (rear-end)

  23. Front End • Must be attractive, appealing, concise and informative. • Web browser – web server - middleware – database. • Construction of front-end • Transmission control protocol/internet protocol • Hypertext markup language • Hypertext transfer protocol

  24. TCP/IP • 5 layers • Physical – wires • Data link – mac, hardware addressing, frames and encoding • Network – IP addressing, packet, control • Transport – socket, TCP or UDP • Application

  25. HTML • Web page may include text, graphics and pointers to other web pages. • HTML describes how documents to be formatted. • Starting with HTML version 2.0 forms are included. Form contains boxes and buttons. • XML And XSL

  26. Storefront Model (1) • Similar to stores we are accustomed to (Shopping Cart) • Buyer and seller interact directly • Merchants organize an online catalog of products • Secure Transaction processing • Online payment and merchandise shipping • Information storage

  27. Storefront Model (2) • www.more.com • www.amazon.com • www.ticketmaster.com

  28. Shopping-cart Technology • Allows to accumulate items • Items are placed in shopping cart from product catalog • Product catalog is kept on merchant server database • Can view the contents of the shopping cart and get a total any time

  29. Merchant server database • Product specifications • Availability • Shipping info • Stock levels • On-order info

  30. Online Shopping Malls • Variety of products in one location • Save shopping time and shipping costs • These sites may be shopping portals directing customers to retailers • Mall.com shopnow.com DealShop.com

  31. Auction Model • Sites are forums that a person can be an auctioneer or a bidder • Photographs, minimum bid, reserve price • eBay model

  32. Portal Model • News, Sports, Weather • Ability to search the web • Yahoo.com, about.com, hotbot.com, altavista.com

  33. Dynamic Pricing Models • Name your price - Priceline.com • Comparison pricing Model • Search web and compare prices for you • (bottomdollar.com) • Demand-Sensitive Pricing Model • Combing buyers to lower cost • Barter Model, Rebates, Free

  34. B2B EXCHANGES • Fastest growing of e-commerce • Icgcommerce.com • Tradeaccess.com • Itoi.com • eWork.com

  35. B2B Service Providers • Help other businesses improve policies, procedures and customer service • Ariba.com provides supply chain management, procurement, logistics • Freemarkets.com connects sellers and buyers • Liverperson.com to improve customer service on the net.

  36. Online Trading • www.schawb.com • Etrade.com • Fool.com

  37. E-Loan • Eloan.com • Lendingtree.com • Ditech.com

  38. E-Recruiting • Monster.com • Dice.com • Guru.com

  39. E-news • Wsj.com • Barrons.com • Espn.com

  40. E-travel • Expedia.com • Travelocity.com • Counciltravel.com • Cheaptickets.com • Orbitz.com

  41. Entertainment • iCast.com • Imdb.com

  42. Automotive • Autobytel.com • Autoparts.com

  43. Energy • Houstonstreet.com • Altranet.com • Retailenergy.com

  44. Brain Power • Buy patents and intellectual property online. • Yet2.com

  45. Art • Art.com

  46. E-Learning • Universities offering degrees • Technical education

  47. Click-and-Mortar • Walmart • Bn.com • 1800flowers.com

More Related