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Tree Service Digital Website Optimization Presentation

It can be hugely frustrating to figure out how to get more calls and inbound leads coming in from the internet with so many approaches out there. From SEO, PPC, Social Media, Pay Per Lead, and various others, where do you start? Plus, random providers calling you every day offering you their directory services like YellowPages, Dex Media, Web.com, Yelp, Angies List, etc.

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Tree Service Digital Website Optimization Presentation

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  1. The Ultimate Online Marketing Plan for Tree Service Contractors

  2. Digital Dominance Method

  3. Housekeeping • Turn off cell phones • Turn off Facebook • If you are serious about doubling or tripling the leads that you pull from your Tree Service website, then the next 20-30 minutes are critical.

  4. You’re About To Discover… • How to stop missing calls from visitors who land on your website • How to stop missing easy free estimates that your local market is looking for, by adding this one thing to your home page of your website. • How to convert more visitors to leads by adding easy testimonials to your website • How to get back in front of all website visitors that bounce off your website.

  5. Why the Internet? • Massive transition from offline to online • Statistics tell us that more than 77% of consumers go online when looking for tree services. • There are over 10 million searches EVERY MONTH for Tree Service and Removal services. • Want your share?

  6. Who am I & Why Should You Listen to Me? • Been in Internet Marketing space for close to 10 years now • Specialize in tree service contractor marketing • Expert web development and digital marketing team • Worked with dozens of tree service contractors across the US and know what works to generate a flood of new business.

  7. To Help You… • Increase Your Sales • Enhance Your Online Reputation • Drive More Calls, Leads & Profits • Increase Repeat & Referral Business

  8. The Problem… Big Investment in Marketing Website Traffic, but not enough leads Low Return on Investment Internet Marketing Company doesn’t know the tree service business specifically

  9. Website Needs To Be Great Great Site Built To Convert

  10. Typical Tree Service Site 3-5 Pages, not mobile responsive Pages for each service Pages for each of the sub cities that you serve Build Out Your Website

  11. Responsive Website...

  12. Your Website is the HUB

  13. Why is Conversion SO important? Scenario 1: Scenario 2: 500 Visitors Per month 10% Conversion 50 calls/Leads 33% Conversion to jobs 17 booked jobs $700 Average Transaction $11,900 Sales • 500 visitors per month • 3% conversion • 15 Calls/Leads • 33% Conversion to jobs • 5 Booked Jobs • $700 Average Transaction • $3500 Sales Triple the Leads & Revenue

  14. Why is getting your website built to convert important to you?

  15. 10 Critical Elements to Enhance Conversion • Speak to your target avatar. What are their fears and frustrations? Why should they choose you? • BE REAL - Use authentic images of your team on the homepage & throughout the website • Use video & multi-media elements to engage different modalities • Website welcome video • Videos for each of your services • Video explaining why someone should contact you vs. the competition • Leverage social proof - Showcase your online reviews prominently on the home page with a tool like BirdEye or ReviewBuzz • Get the basics in order • Phone number in right hand corner • Ensure that there is a web form customers can fill out • Add credibility with authority symbols (BBB, Angie’s List, etc) • Ensure you have clear calls to action on each page that speak to your customer avatar & tell them exactly what to do next • Use special offers & coupons that match the service they are in need of • Make sure your website is mobile optimized with an easy click to call function • Leverage Live Chat • Start giving clients the option to book ONLINE

  16. What is the ONE element that will have the biggest impact on the results of your overall Internet Marketing efforts?

  17. Optimize Pages On Site For Conversion

  18. Is your website set up to convert visitors to callers?

  19. And Your Menu...

  20. Calls To Action...

  21. Calls To Action...

  22. Get A Free Estimate...

  23. Setup for Conversion • Your website should have • Number in the TOP RIGHT Corner • Web Form where customer can request a quote / free estimate • Links to your Social Media Profiles (Facebook, Twitter, LinkedIn, youtube, etc) • Direct links to your online reviews / testimonials • Company Name, Address & Phone Number on every page of the site • PERSONALITY - Real Photos & Videos of you, your team, your trucks, etc • A clear explanation of WHY they should choose your company • Special Offers & Incentives to drive action • MOBILE READY Version for Mobile Visitors

  24. Setup for Conversion

  25. Setup for Conversion

  26. Navigation, Pages & Flow

  27. Setup for Conversion

  28. Must be mobile optimized

  29. Who is your ideal Customer Avatar? ·Demographics o Homeowner o 35+ years old o Mostly female, occasionally male o Married with 2-3 kids o Head of household o $65K+ annual household income o Family-oriented o Reliable o Easily frustrated o Likes to please people & expects the same in return o Not handy o Likes gardening, crafting & arts o Lives in the suburbs - upper middle class neighborhood o Takes an interest in their community Pains & Frustrations o Tree needs removed, or pruned, not safe o Can't get a tree service company on the phone or to return their call o Need to get tree service issue resolved o Too busy to deal with it o Worried that the situation at the house could be unhealthy for family

  30. Who is your ideal Customer Avatar? ·Fears & Implications o Being ripped off or overcharged o Paying too much for something they could have gotten elsewhere o Having home damaged by faulty workmanship o Having to wait around for the tree crew to arrive at the home o Being inconvenienced trying to coordinate with the company o May cause a disaster in the house o Bill will be more than they can afford • Goals & Desires • o Get the tree fixed • o Having the issue behind them • o Having a well kept home • o Taking care of their family • o More income, money, wealth • o Live in a nicer more luxurious home • o Drive a nicer car • o Kids healthy, happy & successful • o Spend more time with family • o Travel & have fun with family • o Respect and approval from friends, family • and relatives • o Peace of mind

  31. Messaging That Works • 1. Same Day Service or Emergency Services or 24 Hour Service or On-Time Service • 2. Free Estimates, Pricing or Upfront Pricing or Satisfaction Guaranteed • 3. Trustworthy Crews & Techs • Experienced Arborists

  32. Why Work With Us?

  33. Why Work With Us?

  34. Make Sure it is Mobile Friendly • 4.8 billion people now own mobile phones • 3 out of 5 consumers search for local businesses on their smartphone • Google reports that 40% percent of mobile consumers turned to a competitor’s site after a bad mobile Web experience

  35. Showcase Online Reviews

  36. Key Ideas Add real authentic images of your team to the home page & throughout the website Add video elements to your website Website welcome video Videos for each of your services Video explaining why someone should contact you vs. the competition Showcase your online reviews more prominently on the home page Get the basics in order Phone number in right hand corner and scroll Ensure that there is a web form that customers can fill out Add credibility with authority symbols (BBB, Angie’s List, etc) and Associations ISA, TCIA. Update the calls to action on each page to ensure they speak to your customer avatar & tell them exactly what to do next Leverage coupons / offers that match the page they are on Add live-chat to your website Offer clients the option to book online

  37. Optimize Pages On Site For Conversion

  38. Which of the following should you implement in your business NOW that will have a positive impact on your conversion rates? Pick 3 to implement in the next 30 days:

  39. Is your website optimized to convert? Does it speak to your target avatar? Does it address their fears and frustrations & speak to why they should choose you? Does it have real authentic images of your team to the homepage & throughout the website Does it include video elements to your website o Website welcome video o Videos for each of your services o Video explaining why someone should contact you vs. the competion Does it showcase your online reviews prominently on the home page with a tool like BirdEye or ReviewBuzz Does it make it easy for them to take action and get in contact with your company? Get the basics in order o Phone number in right hand corner Click To Call o Ensure that there is a web form that customers can fill out o Add credibility with Authority Symbols (BBB, Angie’s List, etc) Update the Calls To Action on each page to ensure they speak to your customer Avatar & tell them exactly what to do next Mobile Optimize with easy Click To Call Live Chat to engage with visitors

  40. FREE Online Marketing Plan Review Call 678-823-6700 www.treeservicedigital.com/thank-you-webinar • Analysis of Online Visibility • Custom Keyword List of most important search terms • Ranking Report showing where you rank currently • Analysis of Online Directory Listings & Consistency • Analysis of Online Reviews and Reputation • Analysis of Social Presence • Analysis of Website Conversion Effectiveness

  41. Digital Dominance Method

  42. FREE Online Marketing Plan Review Call 678-823-6700 www.treeservicedigital.com/thank-you-webinar • Analysis of Online Visibility • Custom Keyword List of most important search terms • Ranking Report showing where you rank currently • Analysis of Online Directory Listings & Consistency • Analysis of Online Reviews and Reputation • Analysis of Social Presence • Analysis of Website Conversion Effectiveness

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