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Global Software Outsourcing: Strategies for Success in the International Market

In today’s business landscape, developing software outside the United States is essential for success. Steve Mezak, CEO of Accelerance, shares insights from his book "Software without Borders," focusing on effective outsourcing strategies. You'll learn where to outsource, how to choose the right vendor, and the importance of cultural compatibility and time zone considerations. Discover key factors for selecting an outsourcing partner, protecting your intellectual property, and managing remote teams. With practical tips and a guide to global vendors, you’ll navigate the complexities of international software development.

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Global Software Outsourcing: Strategies for Success in the International Market

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Presentation Transcript

  1. marketing strategies to succeed in the global community Steve Mezak, CEO Accelerance, Inc. author of Software without Borders:A Step-By-Step Guide to OutsourcingYour Software Development

  2. Kelly’s VC Pitch

  3. Today you are expected to develop your software outside of the United States… • Where? • In which country or continent? • Who? • Which vendor? • What? • What must you do to get good results? • How? • How will you track their progress?

  4. Argentina Belarus Bulgaria China Costa Rica Czech Rep. Egypt Hungary India Where to Outsource? • Language & culture • IPR protection • Time zone issues • 80% goes to India • How about you? Mexico Vietnam Pakistan Nepal Philippines Poland Russia Turkey Ukraine USA Romania

  5. The dangerof choosingthe wrong vendor How to Select Your Outsourcing Vendor • Technical skills • Java, .NET, C++, PHP • Embedded / Mobile • Database, Web • Positive happy references • Beware of “body shops” • Only services, no products • Careful evaluation cantakes months

  6. Source, Screen & Select Your Vendor • Source • from a large list of choices • Screen • Using 15 criteria • Make a short list • Select based on the 3 R’s • References • Rates • Resumes

  7. The Accelerance Outsourcing Jumpstart Matrix

  8. Accelerance Outsourcing Jumpstart • By Country or Technology or Industry • By Country and Technology

  9. Creating Your Own Offshore Subsidiary • Only for > 50 engineers • Lower costs – 1/3 rule • Build, Operate & Transfer • Fixed vs. variable cost • Beach head in new market • IP > Subsidiary Your new offshoreoperation

  10. Designing Your Software for Outsourcing • Requirements but no long specs • Use cases or user stories • The who & the how • Use screen shots of existing app • Screen mock-ups in HTML • Link to demo for prospects Extracting use cases froman Accelerance client

  11. Controlling Your Outsourcing • Keeping in touch with your team • Email, IM & VOIP • Agile & test-driven development • Frequent iterations • Users as part of development process • Test first, then write code • On-line system for tracking outsourcing • Travel

  12. Protecting Your Intellectual Property • 5 levels of IP risk • Very low- standard / old tech widely available and understood • Low- some IP exposed but practical use by others is limited • Neutral- some IP exposed, partition software to limit danger • Moderate- consider using multiple teams to limit access to all IP • Serious- risk may overwhelm the benefits of outsourcing • 3 kinds of protection • Technical, Legal & Physical • Open source licensing dangers

  13. The Future of Outsourcing • Globalization 3.0 • A flat world of freelancers • And smaller, agile vendors • Not just multinationals anymore • New countries & regions • South America • Middle East • Africa • Vendor selection by industry & domain experience

  14. Outsourcing Info & Services from Accelerance • Free Report: The Seven Deadly Dangers of Outsourcing • Free Bi-weekly Runtime eZine • Do’s and Don’ts of outsourcing • Latest trends • Software without Borders book – May publication • New low-cost Outsourcing Jumpstart service - $497 • Contacts with 5 pre-qualified vendors • By country and/or technology • Fourteen-page vendor selection guide • Hour of expert consulting to help make final selection

  15. 3062 Woodside RoadWoodside, CA 94062(650) 851-8010 www.buckswoodside.com Noted Silicon Valley VC breakfast hangout What ever happened to Kelly?

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