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Online Marketing Strategies For Small Business

A guide to P romoting your Business Online. Online Marketing Strategies For Small Business. Today’s Presentation. 50 minutes Interactive “Presentation” 10 minutes Q & A “ General” Information Please Ask Questions … or grab me later … or schedule some consulting / training. About Me.

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Online Marketing Strategies For Small Business

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  1. A guide to Promoting your Business Online Online Marketing StrategiesFor Small Business

  2. Today’s Presentation • 50 minutes Interactive “Presentation” • 10 minutes Q & A • “General” Information • Please Ask Questions… or grab me later … or schedule some consulting / training

  3. About Me • Experience • Web Developer/Designer (20+yrs) • SEO Consultant (12+ yrs) • WordPress User (8 Yrs) • Trainer (25 Yrs) • In a Day Hands On Training Workshops • Website In a Day (based on WordPress) • WordPress Training / Consulting • Online Marketing Mentoring

  4. About You • Small Business Owners ? • Home Based ? • Have a Website ? • Actively Blogging ? • Active Search Engine Optimisation • Paid Online Advertising ? • eMail Marketing ? • Active on Social Media ?

  5. Some Definitions • Online Marketing • ALL Activities associated with promoting your business Online • Search Engine Optimisation (SEO) • Activities designed to improve your Search Engine Rankings (increase Organic Traffic) • Search Engine Marketing • Activities designed to increase traffic via Search Engines (including SEO)

  6. Website • Foundation of most Online Businesses • Professional Image (Branding & Email) • You have “the Power” • You have “Control” • Content Management Systems (WordPress) • Responsive • Blogging or News Subsystem • Able to Measure (Analytics)

  7. Content Really is King • Content / Keyword Rich • If you want to be found via Google – you need to include keywordsin your site content • Understand your Keywords • KNOW them… Don’t Guess • A single Page website just won’t “cut” it

  8. Blogging for Business ??? Adding a blog to your website, and occasionally posting articlesor news items related to yourbusiness, can be one of the simplestand most effective ways to: • raise the online profile of your business • improve search rankings • increase traffic • optimise conversion rates •  and (most importantly) generate leads and sales

  9. Paid Advertising • Google Adwords • Can be VERY effective for New websites • Can be VERY expensive if done wrong • Facebook Ads • Paid Directories • MUST Monitor and Measure effectiveness

  10. Analytics • Google Analytics • Free • Easy to setup (especially in WP) • Very Comprehensive • Can be overwhelming • eCommerce Capabilities

  11. Email Marketing • eNewsletter • Autoresponders • 3rd Party Providers • Mailchimp • Constant Contact • Aweber • Etc….

  12. Social Media • Can be VERY effective if that is where your target market “hangs out” • Good for Branding and Awareness • Tends to be short term for traffic • Limited SEO Benefit • Can be time consuming

  13. Next Steps…. • Most important thing – Do Something • Don’t Procrastinate • Don’t think about the things you could/should do • Don’t “plan” for months • Don’t wait until everything is “perfect” • Take at least one of the points I have discussed today and TAKE ACTION

  14. That’s All Folks… • Question Time ??? • Andy Henderson • andy@inaday.com.au • www.inaday.com.au

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