1 / 21

Online User Review and The T heory B ehind

Online User Review and The T heory B ehind. Ting-Han Chao (Daniel). Web enabled technology. Blog functions Virtual communities. O nline user reviews. Three Business M odels. Online Retailers & User Review. Technology. Using the Technology. Questions. Theory backs it up !.

triage
Télécharger la présentation

Online User Review and The T heory B ehind

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Online User Review andThe Theory Behind Ting-Han Chao (Daniel)

  2. Web enabled technology • Blog functions • Virtual communities

  3. Online user reviews

  4. Three Business Models

  5. Online Retailers & User Review

  6. Technology Using the Technology

  7. Questions

  8. Theory backs it up!

  9. Prospect Theory Kahneman, Tversky 1979

  10. Perceived risk

  11. Perceived Risk in E-Commerce Jarvenpaa, Todd 1997 Future for Retailing on Internet

  12. Reducing Risk Markin, Rom J., Jr. 1974

  13. Constructive Consumer Choice

  14. A Accuracy & Effort Relative Accuracy WADD EQW LEX EBA RC Effort

  15. What Online User Review Can Do Relative Accuracy Effort

  16. Problem Size

  17. Time Pressure

  18. Completeness of Information

  19. Pros and Cons Deloitte Consumer Product Group- 2007

  20. HOW!

More Related