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Remote player research for social games

Remote player research for social games. Laura Smith. Social games. Large audience Non traditional gamers Want to relax and zone out. Vote for remote. I need feedback next week. All I care about is this 10 min experience. We have a fixed budget. EXAMPLE 1. Comparing prototypes. “.

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Remote player research for social games

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  1. Remote player research for social games Laura Smith

  2. Social games Large audience Non traditional gamers Want to relax and zone out

  3. Vote for remote I need feedback next week All I care about is this 10 min experience We have a fixed budget

  4. EXAMPLE 1 Comparing prototypes

  5. “ If Ernest Hemingway, James Mitchener, Niel Simon, Frank Lloyd Wright, and Pablo Picasso could not get it right the first time, what makes you think you will? - Paul Heckel ”

  6. Quick Turnaround Remote Prototype B Prototype A

  7. Player in the wild

  8. Return on Investment $$ This slide makes me happy Increased revenue: - Better game Decreased costs: - Development time

  9. EXAMPLE 2 First impressions

  10. Usertesting.com Press record. Go to <game>. Play for 15mins.

  11. Onboarding funnel People in Install People leak out Avatar Tutorial Players

  12. Average onboard times Our Game Café World Texas Holdem Happy AQ Farmville 0 10 20 30 40 50 60 (seconds)

  13. Return on Investment $$ Increased revenue: - More players = more revenue Decreased costs: - Development time Hoorah!

  14. More info Please email Laura Smith: lasmith@ea.com Some great books:

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