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“Your act springs directly from desire for an end together with knowledge of means. This is equally true of all acts, whether good or bad. The ends differ... but there is no conceivable way of making people do things they do not wish to do. What is possible is to alter their desires by a system of…
REWARDS AND PENALTIES
…(among which social approval and disapproval are not the least potent). The question for the legislative moralist is therefore, "How shall this system of rewards and punishments be arranged so as to secure the maximum of what is desired by…
THE LEGISLATIVE AUTHORITY