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VIDEO MARKETING NIDMINDIA.COM
A LITTLE HISTORY Videomarketingisn'tanew tool.Ithasbeenaround sincethe1940swhenthe firstvideocommercialran onaNewYorkTVstation duringoneoftheYankees games. Fast-forward65yearstothe appearanceofYouTube.It tookGooglelessthanayear torealizetheutter importanceofvideosin marketing
Videomarketingistheuseofvideoto raiseawareness,createengagement, and drive sales. It’s a part of digital marketing, albeit a massive one, and overlapswithcontentmarketing. Benefits ofVideo Marketing Higher conversionrates BetterSearchEngine Rankings ImprovedCustomer Connection BetterROI
Funfactsaboutvideo marketing Around 33% of onlineactivityis spent watching videos. 72% of internet userslearnabouta product through videos. Videosgenerate300% more traffic to a site than other content formats. 92% of video marketerssaythey've gotten a good ROI fromvideomarketing
Videomarketingstatistics Statistaprojectsthatthenumberof Internetuserswhowatchstreamingor downloaded month will videoatleastonceper reach nearly3.5billion Not only worldwideby2023. isthe numberofdigitalvideoviewers continuouslyincreasing,butsoisthe amountoftimespentwatchingvideos.
Fewtypesofvideos usedinmarketing Brandvideos:Thesevideosbuildawarenessofyourcompany’sbrand,mission,products,and services. Livestream:Livevideosareaneye-catching,dramaticwaytogettheviewer’sattention,oftenusingabehind- the-scenesformat,interviews,anddemonstrations. Personalized message videos: Nothing drives engagement more than making the customer feel special, and personalizedvideosprovideameansforthebusinesstoreachouttoacustomertoansweraquestionormakea recommendation. How-tovideos:Thesevideosnotonlyteachyouraudiencehowtodosomethingnew,butitalsohelps viewersgainanunderstandingandappreciationofyourbusiness.
How to build VideoMarketing Strategy Startwithyourvideogoals Maintainarealisticbudget Findyourtargetaudience Figureoutwhatstoryyouwanttotell Keepcreativerequirementsinline Sticktoyourtimeline
Startwithyourvideogoals AWARENESS CONSIDERATION DECISION
HowdoIknowifmy videoissuccessful AtLemonlight,we’repickyaboutour metricsforsuccess.Weloveviralvideos withtonsofviews,buthonestly?We’re moreinterestedinvideosthatdeliver results.Amillionviewslooksgoodon paper,butmightmeanzilch foryour bottomline.Weencourageyoutoadopt thisresults-firstframeofmind.
Questions?ReachOut EMAIL NIDMINDIA@GMAIL.COM WEBSITE WWW.NIDMINDIA.COM CALLUS +919611361147