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Strategic Commercialization Workshop: Elevator Speech & SWOT Analysis

Join us for a workshop covering Team Presentations, Elevator Speech Elements, Commercialization Process, and Work Sessions focusing on refining plans and feedback. Opportunities for mentor meetings and volunteer involvement. Assignments and updates included.

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Strategic Commercialization Workshop: Elevator Speech & SWOT Analysis

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Presentation Transcript

  1. What’s Coming? Tonight • Team Presentations (60’) – Assumptions and first pass SWOT analysis • Elements of the Elevator Speech (JT-30’) Assignment- Review SWOT analysis with mentors/inventors 3/12 Mon • Corporate Technology Commercialization Process- Tim Weber, HP (60’) • Team Work Session (45’) - Elevator Speech and general commercialization approach Assignment- Prepare 2’ elevator speech for class, complete assumptions and SWOT write up (due Wed) 3/14 Wed • Team Presentations (45’)- Elevator speeches- audience Thuy Tran from COB Dean’s Office • Team Work Session (45’)- Refine plan based on feedback, plan next steps

  2. Other Opportunities • Need volunteers for a “photoshoot”- Tuesday, 1:30-1:45 pm, location Weatherford library,5th floor • On Wed, April 4th, we will be visited by Bill Neumann of NW Tech Ventures. • Each team gets ~30 minutes to talk with him about your IP and commercialization plan. • Please sign up for a slot between 2-5 pm, at Weatherford

  3. Inventors/Mentors Update • Superlens- Alexander Govyadinov (inventor), Loreli Fister (mentor- available 3/12) • Bird Flu Test – Manoj Pastey (inventor), Rob Schneider (mentor), Sukanya Rengaswamy (mentor) • Novel Drug Delivery- Mark Christensen (inventor), Joe Dody or TBD (mentor-available 3/15?) • Expander/Compressor- Richard Peterson, Tom Herron (inventors), Dan Whitaker (mentor-available 3/5) • Printable Electronics- Alex Chang (inventor), Chris Oriakhi (mentor), Todd Miller (mentor)

  4. BA468X: Assignments Due Winter Term • Collect feedback on “Commercialization Assumptions and SWOT analysis” from your mentor and/or inventor (by Monday, 3/12) • Prepare a two-minute elevator speech on your IP and proposed commercialization plan (to be presented in class, Wed, 3/14) • Turn in a written “Commercialization Assumptions and SWOT analysis” of at least two approaches (due end of day Wed, 3/14)

  5. Elements of the Elevator Speech • Short, concise, and compelling!! • Be sure to include the following elements • Problem that is solved • Customers and how they will benefit • Revenue potential or status • New applications or opportunities- extensions of technology • Who is interested or collaborating (drop a few names) • What action is needed from your listener- money, collaboration, contacts, etc

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