1 / 7

A Prevention Strategy for Canada’s Youth

A Prevention Strategy for Canada’s Youth. Substance Abuse and Schools in Canada: A Round Table April, 2008. Background & Context. The National Framework for Action outlined 13 priorities areas

trisha
Télécharger la présentation

A Prevention Strategy for Canada’s Youth

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A Prevention Strategy for Canada’s Youth Substance Abuse and Schools in Canada: A Round Table April, 2008

  2. Background & Context • The National Framework for Action outlined 13 priorities areas • We are proposing a process for youth that mirrors the strategies already developed for Alcohol, Workforce & Treatment: • Cross-Canada consultations • Thematic Workshop • Meetings of a Working Group of multi-sectoral participants • Discuss and expand on results of the thematic workshop and discussion papers; • Reach consensus on a vision and approach; • General consensus reached on Recommendations • Move to Implementation

  3. National Anti-Drug Strategy (NADS) • Prevention • Treatment • Combating illicit drug production and distribution • Prevention Action Plan is the youth component (focused exclusively on illicit drugs) • Health Canada’s Mass Media Campaign • National Drug Prevention Awareness Committee (NDPAC) • CCSA’s Drug Prevention Strategy for Canada’s Youth

  4. CCSA’s Drug Prevention Strategy for Canada’s Youth • Goals: to reduce illicit drug use in Canadian youth aged 10-24 • Builds on the knowledge and experience of a broad, multi-stakeholder group of those involved with prevention and youth development in schools, families and communities • Three Deliverables: • Canadian National Standards • Media/Youth Consortium • Sustainable Partnerships/Youth Prevention Strategy

  5. Media /Youth Consortium • Uniting national media corporations and organizations who market to youth, as well as organizations that provide services to youth to extend and reinforce consistent prevention messages. • This approach delivers messaging directly to youth in two ways: • Through the organizations that work with youth in their environment, and • Through the media that market to youth • The consortium is designed to complement and expand on Health Canada’s media awareness campaign

  6. Media /Youth Consortium • Progress to date • Working with DRAFTFCB, an international marketing communications agency, to develop a validated strategic approach to communication messaging and materials • Currently testing four unique “strategic territories” through online survey and focus group with youth ages 10-24 • Development of a draft operational structure that is responsive to key priority areas and leverages existing communications materials and delivery channels • Moving forward • Finalize operational structure • Identify key priority area and approach key partners

  7. Moving Towards Our Objectives • Foundation Work to Date: • Substance Abuse in Canada: Youth in Focus • Prevalence Data • Stakeholder Survey • Standards • Early Offers of Partnership • Commitment to making the most of what we have: • Connecting the dots, expanding the network of partners, building a long term sustainable approach

More Related