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SabaFish: Innovating with SabaQueen & SabaTaiwan Brands

Learn about the success and expansion of Sabafish, offering innovative SabaFish products, collaborating with Taiwan's biotech center for SabaQueen collagen products, and planning to introduce SabaTaiwan brand to international markets via online platforms.

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SabaFish: Innovating with SabaQueen & SabaTaiwan Brands

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  1. 府城館美食宅配網站(Sabafish)的現況與經營模式府城館美食宅配網站(Sabafish)的現況與經營模式 資管四A 林宗賢 9622045A

  2. 網站簡介 • 創立人：盧靖穎 • 成立於2004年6月 • 商品：虱目魚食品，包括虱目魚水餃、虱目魚混沌、虱目魚精、虱目魚肚粥等。

  3. 創立 • 參加青輔會舉辦的「飛雁專案」 • 十萬元創辦，透過網路行銷，成立府城館，創立『SabaFish』品牌，致力創新開發行銷虱目魚商品

  4. 現況 • 從一開始十萬元創辦，到現在月收入破百萬，2009年更轉型跨足保健美妝領域創立『SabaQueen』品牌與台肥生技中心合作開發萃取虱目魚鱗之膠原蛋白，發展魚膠原蛋白保健美妝系列產品

  5. 現況 • 規劃成立『SabaTaiwan』品牌透過網際網路方式結合更多優質台灣廠商，將具有特色與品牌之台灣商品開拓國外市場，最先以中國大陸知名電子商務平台淘寶網之台灣館內銷售台灣製商品

  6. 經營模式 • 方式 1.網路線上訂購 2.傳真或電話訂購 3.MSN或SKYPE即時通訂購

  7. 經營模式 • 府城館的線上購物平台 1.PChome商店街

  8. 經營模式 • 府城館的線上購物平台 2.樂天

  9. 經營模式 • 其他通路

  10. 參考資料 • 府城館美食宅配網http://www.sabafish.com/

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