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Entrepreneurship Society

Join Assistant Professor Jared Hoppenfeld at the West Campus Library for an insightful guide to entrepreneurship. This session will showcase vital resources for aspiring and current entrepreneurs, including industry-specific handbooks, consumer behavior data, and financial success guides. Discover tools to help you navigate the complexities of launching and operating your own business, from retail to online ventures. Gain valuable insights into market research, competition analysis, and demographic trends crucial for making informed business decisions.

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Entrepreneurship Society

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  1. Entrepreneurship Society Jared Hoppenfeld West Campus Library 10/11/2011

  2. Contact Information Jared Hoppenfeld Assistant Professor Business Librarian Management Department Liaison • E-Mail: jhoppenf@tamu.edu • Phone: 979-862-1982 • http://library.tamu.edu/directory/jhoppenf • http://twitter.com/JMHBizLibrarian • http://www.facebook.com/jared.m.hoppenfeld

  3. Show and Tell! • Consumer Data • New Strategist Books • Consumer Behavior 2010 • Industry-Specific Handbooks • Adam’s Handbooks • Start-Up Guides • Entrepreneur Magazine’s Start Up Series • How to Open & Operate a Financially Successful…

  4. How to Open & Operate a Financially Successful… • Child Care Service • Cleaning Service • Fashion Design Business • Floral & Florist Business Both Online & Off • Import Export Business • Interior Design Business • Landscaping, Nursery, or Lawn Service Business • Personal Training Business • Pet Sitting Business

  5. How to Open & Operate a Financially Successful… • Redesign, Redecorating & Home Staging Business • Retail Business • Web-Based Business • Web Site Design Business • Wedding Consultant & Planning Business • Bakery • Coffee, Espresso & Tea Shop • Pizza & Sub Restaurant • Specialty Retail & Gourmet Foods Shop

  6. Database Trial: Simply Map • Demographics • population, age, race, income, marital status, employment, etc • Business & Marketing • consumer behavior (Simmons), business counts by NAICS, market segments (PRIZM) • Census Data: 1980-2010 • Please provide feedback at the link on the class guide or here: http://goo.gl/2MXuD

  7. Research Guides • Subject and Class Guides • Entrepreneurship Guide: http://guides.library.tamu.edu/entrepreneurship

  8. Company Research • Business Source Complete • Company profiles & SWOT (big companies) • Mergent Online • Financial performance, annual reports • Business & Company Resource Center • Company profiles, histories & products • ReferenceUSA • Directory, private, localize search • Identify competition, suppliers, customers • Hoover’s Premium • Histories, execs, competitors, private, localize search

  9. Company ResearchPrint Resources • Hoover’s Handbook of World Business • HG 4009 H66 2010 • Hoover’s Handbook of American Business • HG 4057 A28617 2010 • Hoover’s Handbook of Private Companies • HG 4057 A2863 2009 • Hoover’s Handbook of Emerging Companies • HG 4057 A33 2008

  10. Company ResearchPrint Resources • International Directory of Company Histories • HD 2721 I63 1988 2010 • Standard & Poor’s 500 Guide • HD 2709 S6 2007 • Standard & Poor’s Register of Corporations, Directors and Executives • HG 4057 A4 2010 • Ward’s Business Directory of U.S. Private & Public Companies • HD9503 N4 2010

  11. Company Research • For more Company Research resources, scan this QR Code with your smart phone or go to the following URL: http://guides.library.tamu.edu/company-research

  12. Company Research:Try it Out! • See what you can find on companies in your industry using one of the databases you just saw.

  13. Industry Research • Industry Classification Systems • SIC (Standard Industrial Classification) http://www.osha.gov/pls/imis/sicsearch.html • NAICS (North American Industry Classification System) http://www.census.gov/eos/www/naics/ • NAICS to SIC http://www.census.gov/epcd/naics02/N02TOS87.HTM

  14. Industry Research • IBISWorld • Sub-Industry profiles • BizMiner • Small business • Business Source Complete • Industry profiles • NetAdvantage • Major industry profiles & trends

  15. Industry Research • Plunkett Research Online • Major industry profiles & trends • Business Monitor Online • Great international data • Mint Global • International industry reports • Mintel Reports • Market Research Reports • Consumer Trends & Market Drivers

  16. Industry Research • For more Industry Research resources, scan this QR Code with your smart phone or go to the following URL: http://guides.library.tamu.edu/industry

  17. Business Literature Searching(i.e. Articles & Reports) • ABI/Inform Global • Business Source Complete • LexisNexis Academic • Factiva – Business news • American City Business Journals • Austin • Dallas • Houston • San Antonio • + 35 others in U.S.

  18. Local Demographics • Market Profile Analysis: MPA, Bryan-College Station, TX • WCL REF HC108 B6 M3 2010 • MSA State & County Profiles • WCL REF HC 107.T4 S72 • WCL REF HC 107.T42 B73 (Brazos County) • Demographics USA 2008 Zip Code Ed. • WCL REF HF5415.3 D463 2008 • Sourcebook of Zip Code Demographics • WCL REF HA203 .S66 • Business Statistics: Demographic, Economic & Other • http://guides.library.tamu.edu/demographicEconStats • ProQuest Statistical Datasets • Research Valley Partnership Website • http://www.researchvalley.org

  19. Sources of Capital • Directory of Venture Capital & Private Equity Firms • WCL REF HG4751 F582 12th ed. 2008 • Texas Venture Capital • WCL REF HG4751 T49 2010 • United States Venture Capital & Private Equity Directory • WCL REF HG4963 .U55 2009

  20. BusinessPlans • How to Write a Business Plan • WCL REF HD30.28.M3839 2008 • Business Plans Handbook • WCLREF HD62.7 B865 (21 volumes) • Anatomy of a Business Plan • WCL REF HD30.28 .P5 2005 • ProQuest Entrepreneurship • Business Plan Samples • Business Plan Publications • Articles, reports, videos • Hoover’s company profiles

  21. Pro-Forma Financials • BizMiner(database) • Annual Statement Studies – Financial Ratio Benchmarks • WCL REF HF5681 B2 R61 2010/2011 • Industry Norms & Key Business Ratios • WCL REF HD5681 R25 I525 2008/2009 • Almanac of Business and Industrial Financial Ratios • WCL REF HF5681 R25 T68 42nd ed. 2011 • Financial Studies of the Small Business • WCL REF HD2346 U5 F55 28th 2005

  22. Plus Lots More… • Small Business Sourcebook (6 volumes) • WCL REF HD2346.U5 S65 • Business equipment • ThomasNet database • Marketing Media • SRDS Manuals • State & Local Regulations • www.business.gov/states/texas • http://www.texas.gov/en/Discover/Pages/topic.aspx?topicid=/business

  23. Websites & E-Journals • Brazos Valley Small Business Development Center – http://goo.gl/SXBl4 • SCORE – Counselors to America’s Small Business – score.org • Entrepreneur.com • Zeromillion.com • Inc. – www.inc.com • FastCompany – fastcompany.com • Money – money.cnn.com

  24. More Websites • Small Business Opportunities – sbomag.com • Small Business Administration – www.sba.gov • money.cnn.com/smallbusiness/ • smallbusiness.com • businessweek.com/small-business/ • smallbiztrends.com • Small Business Advisor – isquare.com • IdeaCafe – businessownersideacafe.com • Small Business Knowledge Base – bizmove.com

  25. Research Tips • Google does not contain everything! • Pick the right resource (database) for the information you want. • If you don’t know…. ASK • If you have spent 15 minutes searching for something and you can’t even a hint at where it is…. ASK

  26. FollowUs Twitter: WCL_TAMU Facebook: wcl.tamu

  27. Questions?

  28. Contact Information Jared Hoppenfeld Assistant Professor Business Librarian Management Department Liaison • E-Mail: jhoppenf@tamu.edu • Phone: 979-862-1982 • http://library.tamu.edu/directory/jhoppenf • http://twitter.com/JMHBizLibrarian • http://www.facebook.com/jared.m.hoppenfeld

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