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October 30, 2009

2009-2010 California Tourism Outlook Dan Mishell Director, Research California Travel & Tourism Commission. October 30, 2009. Tourism Impact California Overview. $ 97.6 Billion Spending in 2008 . CA Travel and Tourism Basics. In-State: 49%. Out-of-state: 32%. Int’l: 19%.

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October 30, 2009

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  1. 2009-2010 California Tourism Outlook Dan MishellDirector, ResearchCalifornia Travel & Tourism Commission October 30, 2009

  2. Tourism Impact California Overview

  3. $97.6 Billion Spending in 2008 CA Travel and Tourism Basics In-State: 49% Out-of-state: 32% Int’l: 19% Source: Dean Runyan and Associates

  4. . Domestic Markets • 72% of domestic travel is in-state travel • Nearly 2/3 of out-of-state leisure travel comes from nine key states WA OR NV UT AZ NM TX IL NY Source: TNS TravelsAmerica, 2008

  5. UK Ger/Aus/Switz Japan Aust/NZ International Markets • 83 percent of California’s foreign visitors comes from seven international markets Canada So. Korea Mexico Source: OTTI; CIC Research Inc.; California Tourism Research

  6. California Visitor Spending, by Segment 2008 (In Billions) Source: California Travel Impacts by County, Dean Runyan Assoc., March 2008; CTTC Research

  7. Travel Indicators2009 Year to Date

  8. California Lodging Inventory

  9. CA Hotel Occupancy • Occupancy declines abating throughout 2009 Source: Smith Travel Research

  10. CA Hotel Average Room Rate • But room rate declines have increased Source: Smith Travel Research

  11. 2009 Year to Date - Lodging • Rural regions are performing better than urban centers Source: Smith Travel Research

  12. 2009 Year to Date - Lodging • California revenue per available room is off 22% from 2008 • California is down more than the US as a whole, though other regions are worse off

  13. Air Traffic- Year over Year Change • Declines in domestic air traffic led the slump, but international traffic declines have outpaced domestic declines since December Source: Individual airports

  14. Domestic Inbound Air Traffic - Year over Year Change

  15. International Inbound Air Traffic - Year over Year Change

  16. 2009 Year to Date - Employment • Declines in leisure & hospitality employment mirror those of all industries combined • Flattening of declines in July and August for tourism could signal emerging stability Source: Smith Travel Research

  17. Domestic Tourism: Outlook

  18. California Domestic Forecast 20092010 Total -3.6% 2.0% Leisure -3.0% 1.9% Business -6.6% 2.2%

  19. California Domestic Forecast 20092010 Total -3.6% 2.0% Drive -3.8% 2.3% Fly -5.8% 1.4% Day -0.2% 2.3% Overnight -6.5% 1.7% Paid -7.9% 2.1% Non-paid -2.4% 0.9%

  20. Growth by Origin Markets

  21. International Tourism: Outlook

  22. California International Forecast 20092010 Total -10.2% 3.7% Overseas -9.9% 1.3% Mexico -11.0% 5.7% Canada -6.9% 3.3% Source: Tourism Economics

  23. California International Forecast

  24. Growth by Origin Markets

  25. California Expenditures Forecast

  26. Signs You’ve Chosen a No Frills Airline • You see a man with a gun, but he’s demanding to be let off the plane • You ask the Captain how often their planes crash and he says, "Just once" • The Captain yells at the ground crew to get the cows off the runway • The Captain asks all the passengers to chip in a little for gas • You can’t board the plane unless you have the exact change

  27. tourism.visitcalifornia.com/research

  28. THANK YOU! 2009-2010 California Tourism Outlook October 30, 2009

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