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Response Overview of the Crowley Barge Incident - January 14, 2010

This document outlines the key actions taken during the Crowley Barge incident on January 14, 2010, led by LT Jack Smith of the USCG Sector Hampton Roads. Key highlights include the incident summary by CDR Schultz, actions by the Atlantic Strike Team, and the Maritime Incident Response Team. Emphasized are proactive public affairs strategies employed to manage media relations and public perception, including the setup of a Joint Information Center and extensive media engagement. The importance of teamwork and pre-established Incident Command System (ICS) is also discussed.

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Response Overview of the Crowley Barge Incident - January 14, 2010

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  1. Response to Crowley Barge Incident January 14, 2010 LT Jack Smith USCG Sector Hampton Roads

  2. Outline • Incident Summary – CDR Schultz • Atlantic Strike Team Actions – CDR Schultz • Maritime Incident Response Team 101/Actions – LT Smith (for Bill Burket) • Public Affairs Aspect – LT Smith

  3. Public Affairs Aspect • SECHR PIOs worked w/ D5, Crowley PIO, VA Beach PIO • While SECHR had ICS in place, PIOs set up JIC next door – augmented by D5 PAs • Used aggressive/proactive media strategy to stay ahead of public perception

  4. Public Affairs Stats • Public Affairs framed incident – from SECHR CO Media Conference Call (initial brief) to final interview on pier • Between these events: • 8 CG personnel conducted 23 on-camera interviews w/ local, regional, national, and international media outlets (including Nat’l Geographic) • PIOs also conducted phone interviews w/ newspapers, radio stations, and The Weather Channel • PIO walked door-to-door w/ fact sheet

  5. Lessons Learned • Keys to success in this incident: • Already had ICS in place for Nor’easter • Aggressive response through dispatching resources • Proactive public affairs strategy • Teamwork between all involved • SECHR • D5 • Atlantic Strike Team • MIRT • Crowley/Titan Salvage

  6. CONTACT INFORMATION LT Jack Smith Sector Hampton Roads Incident Management Division 757-668-5596 jack.b.smith@uscg.mil

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