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Response to Crowley Barge Incident

Response to Crowley Barge Incident. January 14, 2010 LT Jack Smith USCG Sector Hampton Roads. Outline. Incident Summary – CDR Schultz Atlantic Strike Team Actions – CDR Schultz Maritime Incident Response Team 101/Actions – LT Smith (for Bill Burket) Public Affairs Aspect – LT Smith.

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Response to Crowley Barge Incident

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  1. Response to Crowley Barge Incident January 14, 2010 LT Jack Smith USCG Sector Hampton Roads

  2. Outline • Incident Summary – CDR Schultz • Atlantic Strike Team Actions – CDR Schultz • Maritime Incident Response Team 101/Actions – LT Smith (for Bill Burket) • Public Affairs Aspect – LT Smith

  3. Public Affairs Aspect • SECHR PIOs worked w/ D5, Crowley PIO, VA Beach PIO • While SECHR had ICS in place, PIOs set up JIC next door – augmented by D5 PAs • Used aggressive/proactive media strategy to stay ahead of public perception

  4. Public Affairs Stats • Public Affairs framed incident – from SECHR CO Media Conference Call (initial brief) to final interview on pier • Between these events: • 8 CG personnel conducted 23 on-camera interviews w/ local, regional, national, and international media outlets (including Nat’l Geographic) • PIOs also conducted phone interviews w/ newspapers, radio stations, and The Weather Channel • PIO walked door-to-door w/ fact sheet

  5. Lessons Learned • Keys to success in this incident: • Already had ICS in place for Nor’easter • Aggressive response through dispatching resources • Proactive public affairs strategy • Teamwork between all involved • SECHR • D5 • Atlantic Strike Team • MIRT • Crowley/Titan Salvage

  6. CONTACT INFORMATION LT Jack Smith Sector Hampton Roads Incident Management Division 757-668-5596 jack.b.smith@uscg.mil

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