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AcQua Di Gio

AcQua Di Gio. The Speechless Commercial. Presentation by: Kelsey O’Flaherty. Acqua di gio. Employs clever sounds and color scheme Invokes sexuality Conveys generalities, not specifics. How does this work?. Blue improves creative thinking by 100%. Color scheme.

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AcQua Di Gio

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  1. AcQua Di Gio The Speechless Commercial Presentation by: Kelsey O’Flaherty

  2. Acqua di gio

  3. Employs clever sounds and color scheme • Invokes sexuality • Conveys generalities, not specifics How does this work?

  4. Blue improves creative thinking by 100% Color scheme

  5. Ocean, “Primordial” sounds • Relaxation • Creativity • Drum beat • Heightens sensations Sounds

  6. Sexuality…

  7. Conveyed perceptions: Men who use Acqua Di Gio have: Sexuality Power Intrigue Sophistication

  8. Power…

  9. Power…

  10. intrigue…

  11. sophistication…

  12. Rhetorical strategies: Logos • Self - Invented Aristotle’s Triangle Ethos Pathos • Giorgio Armani • Model • Sexuality • Subconscious elements

  13. Resources Video clip/screenshots: http://www.youtube.com/watch?v=hQfczUrfO84 Color study: University of British Columbia. "Effect Of Colors…” <http://www.sciencedaily.com/releases/2009/02/090205142143.htm>. Sound study: Thompson, Jeffrey D., Ph.D., D.C., B.F.A. "Methods for Stimulation of Brainwave Function." <http://www.neuroacoustic.com/methods.html >.

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