1 / 13

Unveiling Acqua Di Gio: The Allure of Color, Sound, and Sensuality in Advertising

The commercial presentation of Acqua Di Gio, crafted by Kelsey O’Flaherty, intricately weaves sound and color to evoke powerful sensations linked to sexuality and sophisticated allure. The striking blue color scheme, reminiscent of the ocean, stimulates creativity and enhances emotional responses. The clever use of primordial sounds, including rhythmic drumbeats, heightens sensory perception and allure. This presentation employs Aristotle's rhetorical strategies—logos, ethos, and pathos—to convey themes of power, intrigue, and sophistication surrounding the fragrance’s appeal.

tryna
Télécharger la présentation

Unveiling Acqua Di Gio: The Allure of Color, Sound, and Sensuality in Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AcQua Di Gio The Speechless Commercial Presentation by: Kelsey O’Flaherty

  2. Acqua di gio

  3. Employs clever sounds and color scheme • Invokes sexuality • Conveys generalities, not specifics How does this work?

  4. Blue improves creative thinking by 100% Color scheme

  5. Ocean, “Primordial” sounds • Relaxation • Creativity • Drum beat • Heightens sensations Sounds

  6. Sexuality…

  7. Conveyed perceptions: Men who use Acqua Di Gio have: Sexuality Power Intrigue Sophistication

  8. Power…

  9. Power…

  10. intrigue…

  11. sophistication…

  12. Rhetorical strategies: Logos • Self - Invented Aristotle’s Triangle Ethos Pathos • Giorgio Armani • Model • Sexuality • Subconscious elements

  13. Resources Video clip/screenshots: http://www.youtube.com/watch?v=hQfczUrfO84 Color study: University of British Columbia. "Effect Of Colors…” <http://www.sciencedaily.com/releases/2009/02/090205142143.htm>. Sound study: Thompson, Jeffrey D., Ph.D., D.C., B.F.A. "Methods for Stimulation of Brainwave Function." <http://www.neuroacoustic.com/methods.html >.

More Related