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Handmade Today - Crafting Culinary Delights with Care

Discover our handmade products tailored for different market segments based on demographics and psychographics. From sugar-free treats for health-conscious customers to traditional goodies for the modernist lifestyle, our offerings cater to a diverse audience. We emphasize customer value, offering a range of services from walk-in purchases to online ordering and catering. Our pricing philosophy values customer satisfaction, while our strategic promotions through advertising, PR events, and social media engagement resonate with our audience. At Handmade Today, we prioritize customer satisfaction through personalized service, cleanliness, and a welcoming store ambiance. Join us in crafting a culinary experience that cares for your body and soul!

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Handmade Today - Crafting Culinary Delights with Care

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  1. Marketing Decisionsfor

  2. Market Segmentation • Geographic • Demographic • Psychographic • Behavioral

  3. GeographicSegmentation Dividing a market intodifferentgeographicalunits, such as nations, states, regions, countries, cities Wepreferto start up a business in Çayyolu region.

  4. DemographicSegmentation Dividingthe market intosegmentsbased on variablessuch as age, life-cyclestage, gender, income, occupation, education, religionandgeneration.

  5. Variables in our Business Age & Life-cycleSegmentation: offeringdifferentproductsanddifferent marketing approaches. • Weproducesugar-freecookies, cakesand salt-freebreads, poğaça etc. fordiabeticandoldpeople. • Weproducecup-cakes, cookiesandmoistcakesforyoungandchildren.

  6. Gender: Differentsegmentsbased on gender. Wedivide a market accordingtogender; ourtargetsegment is women, especially, businesswomen «Businesswomen can onlyimaginedeliciousandnaturalhomemadecook, not think how tomakethese.»

  7. Income: Dividing a market intodifferentincomesegments. Weofferhomemadecookforworkingwomen at highincomelevel. OrganicproductsCustomervalue HomemadeproductsCustomervalue Customerwhoareaware of ourproducts’value can pay moremoney ( comparethanpatisseries)

  8. OccupationandEducation: Businesswomen’soccupationandeducationlevelaredirectlyrelatedtotheourbusiness marketing strategies. Educationallevelandprofessionalstatusaredirecltyrelatedeachother. So, generallywomenwhoare in thehigheducationalandprofessionallevel can preferthattype of cook.

  9. PsychographicSegmentation Dividing a market intodifferentsegmentsbased on socialclass, lifestyleorpersonalitycharacteristics. High andmiddlesocialclasses Lifestyle : traditionalandmodernist life style Personalitycharacteristics: healthyandqualified life approach.

  10. BehavioralSegmentation Consumersknowledgerelatedsegmentation. Generally, people start to be aware of harms of fastfoodandrecent trend is obesity. Consumer’srecentknowledge

  11. 4P+2P=6P First P is «Product»

  12. Component of Product is Service Weproducehomemadecookandservethemtoourcustomers. walk-in (in store) Service can be online , homedelivery cateringandorganizationalassistance (weddings, engagements, andotherrelatedorganizations)

  13. 2nd. P is «Price» Value-BasedPricing

  14. Handmadetoday’sPricingPhilosophy «Costsplay an important role in settingprices. But, likeeverything else in marketing, goodpricingstartswiththecustomer.»

  15. 3rd. P is «Place» • Theproductmust be available in therightplace, at theright time. Instore: Shop window, andopenkitchen Indeliverysystem: Delivery performance, coldor hot placeforcook. On the Internet: Pictures, videos, recipesandingridients in detail.

  16. 4th. P is «Promotion» • Branding

  17. Promotion Tools

  18. Main Promotion Tools ForHandmadeToday • Advertising: • Radio • Social Media • Billboard • Banners at Blogswhicharerelatedwomen.

  19. 2. PublicRelations (PR) Organizingspecialeventssuch as semainarsabouttheimportance of healthynutrition, Sponsorshipagreementswith «Diabetes Foundation» in ordertoincreasetheawareness of thisdisease’sharmsandfuture,

  20. In Ankara Press, you can seeouradvertisementswithHandmadetoday’sslogan « Your body doescarewhatyoueat!»

  21. Youwillorder a tray of brownies, andyouwillhave a tray. Yes, thistray is presentforyou Yourbirthday is importantfor us, weneverforget it.

  22. 5th. P is «People» People whoare in business, Impression Profoundeffect, negativeorpositivearedirectlyrelated on customer satisfaction.

  23. Inordertoensurecustomersatisfaction • Personalcleannes • Personaldevelopmentdays • Communicationandbehaviorcourses • TableLayoutcourses Theseare not onlyrelatedtothecustomersatisfaction but also «employeesmotivation.

  24. 6th. P is «PhysicalEvidence» This P can be named as an «atmosphere of store» Atmosphere is combined of lights, decoration, colors, tablesdesign, objects, employeesdressetc. Cleannes of store, rest room, kitchenambience…

  25. « Your body doescarewhatandwhereyoueat!» Weexpectyou…

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