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DESKTOP PUBLISHING Introduction to Type

DESKTOP PUBLISHING Introduction to Type. Topics to discuss How type is presented Basic design principle C.R.A.P. and type. Units of measure Points are used to measure type Measure from the top of the ascender to the bottom of the descender. How type is presented. BACK.

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DESKTOP PUBLISHING Introduction to Type

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  1. DESKTOP PUBLISHING Introduction to Type

  2. Topics to discuss How type is presented Basic design principle C.R.A.P. and type

  3. Units of measure Points are used to measure type Measure from the top of the ascender to the bottom of the descender How type is presented BACK

  4. Units of measure: points kj How type is presented 2 inches 144 points

  5. Leading Space between the lines can be altered so that a given amount of type will take up less, or more space. Standard leading is 5-10 percent over the size of the font

  6. Leading Leading LEADING

  7. Kerning Space between letters and words. Can be altered to spread out type for effect or to take up, or remove space.

  8. Kerning This is normal kerning T h i s i s t y p e w i t h a l o t o f k e r n i n g

  9. C. Contrast R. Repetition A. Alignment P. Proximity Basic design principle BACK

  10. Contrast. • Variations in sizes, weights and fonts can all give contrast to a design. • Contrast can help guide the reader around a design. C.R.A.P. and type

  11. Repetition. • Repetition within a document can help connect things that go together.

  12. Alignment. Lining up objects can help help provide order to a design

  13. Proximity. Object placed near one another provides the logical connection that the items are of the same group. BACK

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