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Indian Tourist Market PowerPoint Presentation
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Indian Tourist Market

Indian Tourist Market

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Indian Tourist Market

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Presentation Transcript

  1. Indian Tourist Market

  2. Global Outbound Indian Tourists2001-2006

  3. Top Destinations for Indian Tourists (2007)

  4. Purpose of Visit

  5. Places of Origin

  6. Indian Tourists to Thailand

  7. Gender Male : 75% Female: 25% • Frequency of Visit First Visit: 47.60% Revisit 52.40% • Travel Arrangement Group Tour 40.08% Non Group Tour 59.92% Indian Tourist Profile (2006)

  8. Purpose of Visit

  9. Bangkok, Pattaya, Phuket, Phang-Nga, Krabi, Chiangmai • Samui, Cha-Am, Hua-Hin, Kanchanaburi, Chiangrai Top Destinations in Thailand

  10. New Delhi • Mumbai • Kolkata • Bangalore • Chennai Places of Origin

  11. SEASONS

  12. Shopping • Sight-seeing • Theme Park • Dinner Cruise Activities

  13. Medical • Wedding-Honeymoon • Filming (IIFA as a big push) • MICE Growing Segments

  14. Push Factors • Fast Growing Indian Economy • More Flight Connections (TG , Indian Air, Jet Airways, Air India Express) • Pull Factors • ‘Value for Money’ Destination • Variety of Attractions • Cultural Links • TAT’s Pro-Active Marketing Positive Factors

  15. Attitude • Communication • Lack of Indian Food Outlets • Insufficient Airline Seat Capacity (More seats- flights, new routes promised by TG) • Competitiveness (Destinations within India – Other countries) Obstacles for Further Market Development

  16. Family oriented • Highly price sensitive • Emphasis specific dietary preferences • Want a fun & activity filled holiday • Elite Indian will look for luxury & comfort Behaviour

  17. THANK YOU