OTG CitiZen Packaging design proposition

1. OTG CitiZenPackaging design proposition

2. CitiZen Packaging Concept OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY

3. CitiZen Design concept • Grid system • xxx

4. CitiZen Design concept • Grid system • xxx

5. CitiZen Design concept • Grid system • xxx

6. CitiZen Design concept • Grid system • xxx

7. This direction Alexander really liked, lots have to developed re window size, shape, the clamp re headphone. The relevancy where window opens etc. We need to develop the design direction re graphics for the family range. • CitiZen My space Loremipsum dolor sit amet, consecteturadipiscingelit. My space Loremipsum dolor sit amet, consecteturadipiscingelit. My space Loremipsum dolor sit amet, consecteturadipiscingelit. Design proposition 1 • Option 2a : The Frame • Front : • Large front window showing large area of the product • Back : • Large back window showing large area of the product • Sides : • Large windows showing side details of the product • Inner : • Inner holder used which also allow printing for communications • Pros • Maximize light source to glorify the product details inside packaging • Cons • May weaken the packaging structure with current pack materials Range front view My space Loremipsum dolor sit amet, consecteturadipiscingelit. Nullaplaceratconsequataliquet. Loremipsum dolor sit amet, consecteturadipiscingelit. Loremipsum dolor sit amet, OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY

8. Alexander liked this but graphics will play a serious and considered role. Photography would be a beauty shot here and needs to be considered re direction. How would the family work together? • CitiZen My space Loremipsum dolor sit amet, consectetur My space Loremipsum dolor sit amet, consecteturadipiscingelit. Nullaplaceratconsequataliquet. My space Loremipsum dolor sit amet, consecteturadipiscingelit. Nullaplaceratconsequataliquet. Design proposition 2a • Option 1 : Double sided • Front : • Product photography • Back : • Two 90 degrees window on both left and right • Pros • Solid stopping power - (light reflection causes distraction form the plastic window) • Can applies product beauty shot • Cons • Actual product can only be seen at the side and the back • Less light source to illuminant product inside the pack Range front view Loremipsum dolor sit amet, consecteturadipiscingelit. Nullaplaceratconsequataliquet. Sedestsapien, porttitornecegestas a, imperdiet at mauris. Nulla in ipsum et ipsumgravidaplacerat. My space Loremipsum dolor sit amet, consecteturadipiscingelit. Nullaplaceratconsequataliquet. Front Back OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY

9. Tyki will work on this direction re graphics and design proposals • CitiZen My space Loremipsum dolor sit amet, consecteturadipiscingelit. My space Loremipsum dolor sit amet, consecteturadipiscingelit. My space Loremipsum dolor sit amet, consecteturadipiscingelit. Design proposition 2b • Option 2a : The Skylight • Front : • Window cropped to show specific product details • Back : • Window cropped to show specific product details • Sides : • Window cropped to show specific product details • Pros • Maximize light source to glorify the product details inside packaging • Cons • May not show the full view of the product • May weaken the packaging structure with current pack materials Range front view Loremipsum dolor sit amet, consecteturadipiscingelit. Nullaplaceratconsequataliquet. Sedestsapien, My space Loremipsum dolor sit amet, consecteturadipiscingelit. Front Back OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY

10. This he liked also as it focuses on areas like cans and headband. Back is about a beauty shot re headphone and headers for describing the features, finishing etc. So photographtydirtection considered etc. or maybe it’s a render but has call outs re features and benefits. • CitiZen My space Loremipsum dolor sit amet, consecteturadipiscingelit. My space Loremipsum dolor sit amet, consecteturadipiscingelit. My space Loremipsum dolor sit amet, consecteturadipiscingelit. Design proposition 2c • Option 2a : The Skylight double sided • Front : • Window cropped to show specific product details • Back : • Product photography • Sides : • extension from the front window • Pros • Maximize light source to glorify the product details inside packaging • Cons • May not show the full view of the product Range front view My space Loremipsum dolor sit amet, consecteturadipiscingelit. Nullaplaceratconsequataliquet. Loremipsum dolor sit amet, consecteturadipiscingelit. Loremipsum dolor sit amet, consecteturadipiscingelit. Loremipsum dolor sit amet, consecteturadipiscingelit. OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY

11. Alexander not sure about this as it seems safe as a direction, if you feel Ton that you can make this work in an impactful way, well then explore but it must really have dynamic stopping power. • CitiZen Design proposition 3 • Option 5 : The Zigzag • xxx My space Loremipsum dolor sit amet, consecteturadipiscingelit. Nullaplaceratconsequataliquet. My space Loremipsum dolor sit amet, consecteturadipiscingelit. Nullaplaceratconsequataliquet. OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY

12. Not sure about this as a pack because when triangular section is removed then it relaly is like the present style packs. • CitiZen Design proposition • Option 4 : The Architectural • xxx My space Loremipsum dolor sit amet, consecteturadipiscingelit. Nullaplaceratconsequataliquet. OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY