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Under the Snow Mountain

Under the Snow Mountain. Development of a Sustainable Tourism Model. Under the Snow Mountain. Sustainable Tourism Defined Lijiang’s Old Town Naxi Culture and History Presenting/Representing Naxi Culture Eco-tourism, Ethno-tourism and the Environment. Sustainable Tourism.

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Under the Snow Mountain

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  1. Under the Snow Mountain Development of a Sustainable Tourism Model

  2. Under the Snow Mountain • Sustainable Tourism Defined • Lijiang’s Old Town • Naxi Culture and History • Presenting/Representing Naxi Culture • Eco-tourism, Ethno-tourism and the Environment

  3. Sustainable Tourism • Definition: low impact, income and employment generation, conservation • UNESCO World Heritage Site • Risk and Reward with UNESCO designation • LEAP (Local Effort And Preservation)

  4. Sustainable Tourism • Trend in consumers selecting environmentally and culturally sensitive travel • Tourism offers unparalleled opportunities for the economic development of local communities living in or near heritage sites • …and in China

  5. Lijiang, Yunnan

  6. Location, Location, Location • Yunnan: South of the Clouds • International borders • Multi-Cultural history • Crossroads (Trade and WWII) • Environmental factors • 1996 Earthquake • 1998 and 2003 UNESCO designation

  7. Gucheng, Old Town • Venice of the East • Traditional Architecture • Limited Infrastructure • Living vs. Created Atmosphere • Public vs. Private Space

  8. Venice of the East • Traditional water systems • Unique architecture • Historic importance • Cultural Crossroads

  9. Traditional Architecture • Earthquake “proof” • Building requirements • Space restrictions • Re-creation of the Mu Family Palace

  10. Limited Infrastructure • Public bathrooms • Water supply • Power lines and other visual “pollution” • Increased population with tourists

  11. Living vs. Created Culture • Daily use vs. tourism • Dancing in the public square • Photographs • Stores and restaurants for tourists vs. living space for residents

  12. Public vs. Private Space • Personal history • Laws and regulations • Cost

  13. Naxi Culture • Tibetan-Burmese Language • Women’s Dress • Food • Cultural traditions • Language • Song and dance

  14. Naxi Culture • Women’s Dress • Traditional vs. tourist style • Selling clothes • Fashion vs. identity • Claimed to be aMatrilineal culture

  15. Dongba Culture • Dongba Pictographs • “Living” pictographic language • Ritual and religious use • Role of Dongba

  16. Environment • Three Rivers area: the Yangzi, Mekong and Salween • UNESCO 2003 • Tourism: Tiger Leaping Gorge • Naxi Myth

  17. Environment • Hydro-power and mining pressure • Earthquake risk • Elevation

  18. Environment • Urban vs. Rural • Power and development • Roads • Negative impact of regulations

  19. Next Steps • Practical training in heritage preservation and management • Community participation in heritage preservation • Tourism as a tool for the preservation and enhancement of physical and intangible heritage • Sustainable conservancy while promoting tourism

  20. Under the Snow Mountain Development of a Sustainable Tourism Model

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