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Launching an enterprise

Launching an enterprise. Concept. Supermarket franchise bases Carrefour Spar Albert Hein . concept. Albert Heijn Dutch supermarket chain Founded in 1887 in Oostzaan Headquarters in Zaandam  only 1 store in Belgium at this moment ( Brasschaat )

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Launching an enterprise

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  1. Launchingan enterprise

  2. Concept • Supermarket • franchise bases • Carrefour • Spar • Albert Hein

  3. concept • Albert Heijn • Dutch supermarket chain • Founded in 1887 in Oostzaan • Headquarters in Zaandam •  only 1 store in Belgium at this moment (Brasschaat) • Not just another shop in town --> something special

  4. Franchise conditions • Selection procedure • The right diplomas • Financial situation • Rules • Sell products of the franchiser • Find a good location • Follow the house rules of the franchiser • Guarantee quality

  5. Franchise advantages • Public is already confident with the name of the shop • The franchiser give tips and training to the franchise

  6. Location • Parkwijk Turnhout

  7. Location • Free parking place • Easy acces

  8. Products/service • Primary goods • Real brand / supermarket brand • Possibility to by some good Dutch products • Good price policy • Internet service  online shop

  9. Target audience • Citizens • Turnhout (approximately 40000 citizens) • Parkwijk • Zevendonk • Schorvoort • Surroundingvillages

  10. Number of employees • Starting with 4 employees • Cost of employees • 1350 euro net salary for a full timer ( 40 hours )

  11. Money • Starting budget 400.000 euros • Lookingforshareholders 200.000 euros • Selling 49 % • ROI 5% for the first year ROI 7 % for the second year ROI 9 % for the thirdyear

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