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Revitalizing Coastal Tourism: Strategic Regeneration Initiatives in Greater Brighton

This update highlights key regeneration activities in coastal towns such as Shoreham and Lancing. Over 100 local businesses have engaged in tourism workshops, strengthening the local economy. Major projects include the completed footbridge at Riverside, upcoming developments at Ferry Road, and a new business hub supported by the Coastal Communities Fund. Initiatives such as food and drink festivals and cycling campaigns are also underway, poised to drive tourism and attract investments, create jobs, and enhance community engagement.

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Revitalizing Coastal Tourism: Strategic Regeneration Initiatives in Greater Brighton

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  1. Tourism Industry Forum Regeneration Update Lynda Spain, Principal Regeneration Officer

  2. Seaconomics – Activity 1 • Gull Island • Tourism Business Questionnaire

  3. Seaconomics – Activity 2 • Over 100 businesses attended workshops and training • Exchange Visit to Neufchatel-Hardelot and Le Touquet • Visual Merchandising Competitions • Linked-In

  4. Seaconomics – Activity 3 • Fully responsive Website • Niche Campaigns: Food & Drink Festival Cycling Cycle Friendly Business Scheme On your doorstep • Attendance at Trade Fairs: Vakantibeurs; Excursions; Meet the Media in Belgium • New stand and marketing materials

  5. Riverside Regeneration – Shoreham • Footbridge complete – opened November 2013 • Scheme being designed for Riverside Car Park and Ferry Road area • Construction due to start on site Summer 2014

  6. Riverside/Ferry Road Regeneration

  7. Lancing Vision • Lancing Vision Delivery Partnership • Shop Front Grants • Love Lancing Website • Queensway Regeneration • Beach Green • Sensory Garden/Hedborough Gardens

  8. Queensway/Queens Parade Lancing

  9. Kick Start Project – Active Beach Zone • West Sussex County Council funding of £300,000 • Sandcourts – Floodlighting • Artist Studios – Conversion of further chalets • Electricity Supply Improvements – Beach House Grounds • Refurbishment and letting of East Kiosk • New WaterPlay Feature • Windsor Road Shelter Conversion/Refurbishment • Streetlighting upgrade

  10. Cultural Strategy • Strategy adopted by both Councils • Launch 29th April at Shoreham Yacht Club • Coastal Communities Fund – Cultural Business Hub

  11. City Deal A City Deal for the Greater Brighton City Region has been agreed with government. The Greater Brighton City Region encompasses Brighton & Hove, Lewes, Mid-Sussex, Adur and Worthing. City Deal is expected to deliver: • 1,300 jobs in the short-term, rising to 8,500 jobs and 361m in annual GVA over the medium-term; • A £24.5m investment in the flagship New England House, with an extra 7,000m2 of floorspace for creative-tech businesses • £173m of investment in the medium term, creating a network of Growth Centres across the City Region • The unlocking of sites to deliver up to 2000 new homes over the medium term • A 1.8m integrated business support programme across the Greater Brighton and wider Coast to Capital Local Enterprise Partnership area • Unlocking flood defences

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