Culture Clash How We Win the Battle for Better Health

1. Culture ClashHow We Win the Battle for Better Health Dr. Steven Aldana CEO WellSteps

2. Think of a food you crave.

4. Bacon

6. http://www.nytimes.com/2010/11/07/us/07fat.html?_r=1

8. Two Sides of the Battle for Good Health Promote Poor Health Follow the money Businesses Employees Politicians Status Quo Desire for Good Health Grass roots effort No money to be made Individuals who care Desire for something better

12. The cost: Thousands of dollars per product

17. How has your food changed? More fast food Larger serving sizes More salt, sugar, fat

18. Percentage of Meals Eaten Outside the Home

19. Meals Eaten Outside the Home Have:

20. Pounds of Consumed: Corn Syrup Added fats Cheese

21. Bacon

24. Percentage of Adults Who do Enough Exercise to Get the Benefits

25. Medical Costs per Person per Year $8,648 actual

26. Medical Costs per Person per Year $13,100 $8,648 projected actual

27. Percent of Adults Overweight USA

28. Percent of Adults Overweight England Canada Spain USA Austria France Korea

29. The Dark Side of Capitalism

30. Summary of the Problem • Food manufacturers • US Government • ADA • Current health (disease) care system • Technology, labor saving devices • Delayed consequences • Greed

31. Unhealthy behaviors Elevated employee expenses Health risks Chronic disease

32. Unhealthy behaviors Elevated employee expenses Health risks Chronic disease Unhealthy Culture

33. What is the ONLY solution?

38. Individual Heath Behaviors

39. Culture Media Tradition Environments Food Marketing Industry Government Individual Heath Behaviors Personal Knowledge Skills Demographics Settings Workplace School Home

40. Culture Media Tradition Environments Food Marketing Industry Government Individual Heath Behaviors Personal Knowledge Skills Demographics Settings Workplace School Home

41. The WellSteps Solution Culture Media Tradition Environments Food Marketing Industry Government Individual Heath Behaviors Personal Knowledge Skills Demographics Settings Workplace School Home

42. How to Create and Live in a New Culture • Find a reason to change • Learn new skills • Get help from others (Awareness and Motivation) (Policy and Support from others)

43. 1) Find a reason to change • Awareness • Biometric screening, HRA, education, preventive screening • Motivation • Intrinsic vs extrinsic motivators • Carrots vs Sticks

44. 2) Learn new skills • Fast food selections • Food preparation • Learn to schedule time to be active • Learn how to active • Balance time demands • Show me how to do this...

45. 3) Get help from others • Policy • Benefits based rewards, outcome based rewards • Premium difference • Healthy environment at work, rules at home • Support from others • Spouses, significant others • Support from work

46. Quiz • Onsite fitness center • Flu vaccination • Health coach • Annual check up

49. Healthy Culture Case Studies