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Paths to Conversion Elements of DECR

Paths to Conversion Elements of DECR. Drive/Engage/convert/retain. Workflow Elements : Initial Action Steps. CONTENT DEVELOPMENT FOR BRAND ELEVATION AND USER ENGAGEMENT DEVELOPMENT OF OUTREACH PROTOCOLS SOCIAL MEDIA STRATEGY FOR CONTENT SYNDICATION AND BRAND ENGAGEMENT

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Paths to Conversion Elements of DECR

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  1. Paths to ConversionElements of DECR Drive/Engage/convert/retain

  2. Workflow Elements: Initial Action Steps • CONTENT DEVELOPMENT FOR BRAND ELEVATION AND USER ENGAGEMENT • DEVELOPMENT OF OUTREACH PROTOCOLS • SOCIAL MEDIA STRATEGY FOR CONTENT SYNDICATIONAND BRAND ENGAGEMENT • ANALYSIS OF CURRENT ONLINE AND OFFLINE CONVERSION METHODOLOGIES • ANALYSIS OF SALES AND CONVERSION METHODS, CRM AND PROSPECT INTAKE • GAIN UNDERSTANDING OF HIGHEST MARGIN OFFERINGS TO FOCUS OUTREACH • ANALYSIS OF CURRENT PROSPECT BEHAVIOR ONLINE AND IN PROCESS • DISCUSSION OF BUDGETS AND TOOLS FOR CAMPAIGNS/PROGRAMS (OUTSIDE OF SCOPE OF WORK) • CREATE FOCUSED SCOPE OF WORK AROUND NEEDS AND BUDGET

  3. 90 DAY STRATEGY 90 DAYS IS THE MINIMUM COMMITMENT WE ASK OUR CLIENTS TO MAKE. WE CONSIDER THIS THE MINIMUM AMOUNT OF TIME TO DEVELOP EFFECTIVE RESULTS NEW CONTENT DEVELOPMENT (SITE CONTENT, PRESS RELEASES, BLOGS) WEBSITE USER PATH IMPROVEMENTS, INTERNAL LINK BUILDING TO KEY CONTENT CASE STUDIES, TESTIMONIALS (USEFUL, VISIBLE) DEVELOPMENT OF CONTENT SYNDICATION CHANNELS LOCAL OUTREACH LANDING PAGE STRATEGY FOUNDATIONAL DATA SET UPS (WEBMASTER TOOLS/ANALYTICS/KPIs) LINK ALL ONLINE PROPERTIES INCLUDING SOCIAL MEDIA/MICROSITES

  4. GOALS • ESCALATE NEW BUSINESS BY 10-50% YOY (WILL NEED PRIOR YEAR FINANCIALS TO SET UP BENCHMARKS) • DEVELOP TIGHT ENGAGEMENT/CONVERSION ANALYTICS DATA AND DASHBOARDS • DEVELOP SOLID GRASP DATA UNDERNEATH PROSPECT BEHAVIOR TO CONTINUE MAKING IMPROVEMENTS • START SEEING TANGIBLE RESULTS IN TERMS OF SEARCH VISIBILITY • FIRST PAGE VISIBILITY FOR DESIRABLE KEYWORDS • OBVIOUS IMPROVEMENT IN TARGETED PROSPECT VOLUME, TIME ON SITE, PAGE VIEWS, CONVERSIONS

  5. PRICING • Engagement Consultation: $1250/We provide a free initial phone consultation and if we seem to be a good mutual fit and you want to take the next step, we come to your location and begin discovery to create a strategic outline. We are the architect that builds the blue print for a total online presence and conversion strategy, and that blue print is yours to keep whether we continue or not. If we continue: • Monthly Fee (3 month minimum): Starts @ $500/per month Once we have the blueprint, we will know what the deliverables are and what resources we will need to get the job done and develop a scope of work. We determine pricing based on the amount of work and resources needed to get it done. You may need a good blog page with regular postings or a complete content overhaul, a sales platform, outreach scripting, social media set ups and a paid search campaign.

  6. Contact Us • We welcome your comments and inquiries • Please email us at sbowen@pathstoconversion or • Go to our home page at http://www.pathstoconversion.com and scroll to the bottom to fill out our contact form so that we can try to help

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