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Industries Convergence or Market Divergence?

This strategic analysis explores the future of the iPhone, examining Apple's position amidst competitive forces in the mobile phone industry. It utilizes Porter’s Five Forces to analyze market dynamics including buyer power, supplier power, substitutes, industry rivalry, and barriers to entry. The study also delves into the Open Handset Alliance's key players, potential impacts of open standards, and Apple's unique software development strategies. By evaluating market conditions and competitor capabilities, we provide insights into upcoming trends and challenges in the mobile landscape.

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Industries Convergence or Market Divergence?

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Presentation Transcript

  1. Industries Convergence or Market Divergence? Predicting the future of the iPhone by Apple and its competitors.

  2. Strategic Profile & Case Analysis Why ? Phone Industry before Apple

  3. Market Place Analysis • United States – Service Provider rules! • Rest of the World

  4. Buyer Power Industry Rivalry Porter’s Five Supplier Power Substitutes New Entrants

  5. Competitor Analysis Open Handset Alliance(OHA) Google – HTC – Intel - Motorola - Qualcomm - Samsung - LG ‘T-Mobile’ – Nvidia - Wind River Systems Open standards for mobile devices.

  6. SWOT

  7. Strategic Analysis Iphone 3G SDK - Iphone Software 2.0 Price Applications Revenue Model 3rd Party

  8. Strategy Future Development of Software Platform More features – Gaming

  9. IPHONE

  10. Thank You

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