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“Product(ion )” Plan

This document, prepared by Genoveva, outlines the classification of products into tangible goods (e.g., computers, cars) and intangible services (e.g., insurance, car repair). It also distinguishes consumer products based on purchase behavior, including unsought products (like life insurance), convenience products (like soap), and shopping products (like furniture). Additionally, it covers industrial products used in manufacturing and explains product diversification strategies seen in successful companies like Unilever. Examples of unique products highlight innovative market offerings.

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“Product(ion )” Plan

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  1. “Product(ion)” Plan Prepared By : Genoveva (email : genoveva.claudia@gmail.com)

  2. Classified of Product(ion) • Tangible / Goods : is any physical product that can be touched like a computer, a car, a pen • Intagible / Services : is a non-physical product like an insurance policy, tour packages, car repair services.

  3. Classified of Product(ion) Consumer Product Specially product Unique characteristics / brand identification in which a significant group of buyers is willing to do a special purchase effort. Exp. doctor and lawyer services. Unsought product consumers usually do not think to buy it. Exp. life insurance, funeral services. • Convinience product Daily product, exp. Soap,toothpaste, deterjent. • Shopping product Lessfrequently purchased and the customer to compare the suitability, quality, price, and style of the product carefully. For example: furniture, clothing, car.

  4. Industrial Product These are items consumed by businesses in their production or manufacturing process Exp. Integrated circuit, Ball bearing

  5. Product Diversification The product diversification strategy is different from product development in that it involves creating a new customer base, which by definition expands the market potential of the original product. Example : Unilever Company → Shampoo : Sunsilk, brisk, Pantene → Toothpaste : Pepsodent → Deodorant : rexona → Butter : Blue Band → Deterjent : Rinso, Surf → Soap : Lux, Dove

  6. Product Life Cycle

  7. EXAMPLES OF UNIQUE PRODUCTS Post It : → Small → Flashy colors → Very helpful

  8. HEALTHY CHOICE RESTAURANT The uniqueness of the restaurant : ◊ Low calorie foods served ◊ Organic vegetables ◊ Suitable for the diet ◊ Safe sugar for diabetics

  9. Joger (factories words) Joger produce : • Unique products, examp. Clock that run backwards * T-shirt with unique words.

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