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The Job Doctors

The Job Doctors. Message . . . Target . . . Access. Which version do YOU want?. “ Candy-coated ” –  Everything’s going to be OK. The economy’s getting better. You’ll have a job soon. Don’t worry, be happy. It’s not your fault/responsibility. The “check’s in the mail.”

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The Job Doctors

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  1. The Job Doctors Message . . . Target . . . Access The Job Doctors www.jobdoctors.net (513) 887-0052

  2. Which version do YOU want? “Candy-coated” –  • Everything’s going to be OK. • The economy’s getting better. • You’ll have a job soon. • Don’t worry, be happy. • It’s not your fault/responsibility. • The “check’s in the mail.” • The sun will come up tomorrow. Reality -  • Everything you ever knew about job hunting has changed!!! • You MUST change what you’re doing. • You MUST define/redefine who YOU are, professionally. • You must quantify your value! • You are ultimately responsible for your career. • You must SELL – YOU, Inc. The Job Doctors www.jobdoctors.net (513) 887-0052

  3. Hidden Job Market - What is it? There are only two ways to look for a job. • The Employer looks for you. ADVERTISED Job MarketWhere is the ADVERTISED Job Market? • You look for the employer. HIDDEN Job MarketWhere is the HIDDEN Job Market? The Job Doctors www.jobdoctors.net (513) 887-0052

  4. When the Employer looks for you --The ADVERTISED Job Market • The Advertised Job Market is frustrating and slow and troublesome for BOTH the employer and the applicant. For the applicant, it means lots of competition--particularly for entry-level positions. For the more experienced or specialized worker, the Advertised Job Market may barely exist: the employer's network is faster, cheaper and more effective than advertising. • People DO find jobs through the Advertised Job Market: most often job seekers who meet or exceed employer requirements (and submit a resume and a cover letter that are on target.) But the Advertised Job Market is only a tiny fraction of available jobs. The best positions (no matter how you define "best") are never advertised. The Job Doctors www.jobdoctors.net (513) 887-0052

  5. When YOU look for the Employer --The HIDDEN Job Market 80% of all positions are filled without employer advertising. These positions are filled by--or created for--candidates who come to an employer's attention through employee recommendations, referrals from trusted associates, recruiters, or direct contact with the candidate. Successful Hidden Job Market candidates are able to connect with the employer's network. Does this mean the employer knows them? Not necessarily. But the candidate comes "pre-recommended" by someone the employer trusts. Networking, using your contacts to connect with the employer's contacts, is the key to the Hidden Job Market. The Job Doctors www.jobdoctors.net (513) 887-0052

  6. Where is the Hidden Job Market? • The Hidden Job Market is as close as your telephone, e-mail account or next professional association meeting. Your contacts--and those you meet through your contacts--can help you learn about positions, projects or needs that will not be formally announced. Employers are constantly on the lookout for suitable candidates to replace departing, retiring or inefficient workers, to work on new projects or to add expertise in a particular area. • Calling employers without a referral, or a connection, no matter how slight, is known as a "cold" call. Cold calls may result in an interview--but you will have to be prepared for lots of rejections along the way. Networking, using referrals as an introduction, is less stressful and more productive. The Job Doctors www.jobdoctors.net (513) 887-0052

  7. 1. Focus on your selling points. Why should an employer hire you?Be specific. And creative. The key is to know (or be able to imagine) what the employer needs. Your experience, research and networking will help you do this! You'll need to know as much as you can about the tasks, skills, and experiences your new employer is looking for. You'll learn more about that in Steps 2-4. For now, focus on what YOU have to offer. As you learn more about employer needs, you will pick up the best ways to present your selling points. Your selling points are based on your performance (proven track record), experience, and training as well as on your own preferences--What do you LIKE to do? What do you do WELL? What do you want to LEARN and keep on learning? Make sure your resume spells out your selling points so the employer doesn't have to "read between the lines" or guess. The Job Doctors www.jobdoctors.net (513) 887-0052

  8. 2. Focus on one position and one target industry. • You're going to be tracking down employers who are the best match for your selling points. You MUST limit your search to develop a list of target employers (Target 100). As you work through Steps 3 and 4, you'll begin to see more possibilities. But don't get side-tracked. Make notes of other positions and target industries that interest you--you can begin the process again using THAT focus if you later decide to re-direct your search. • You must have a focus and stick to it to even begin a Hidden Job Market search. The Job Doctors www.jobdoctors.net (513) 887-0052

  9. 3. Develop a Custom List of Targeted Employers. Target 100 (minimum) Begin by listing the employers you already know who match your focus: name, location, any other information. If your target statement matches a previous employer, add that firm's competitors to the list. Why do you need this??? If you have 100 Target companies, how many of these are even open to hiring? By show of hands, how many of you think 50 will NEED/WANT you, your qualifications, your value? 25? 15? 10? Less than 5. It’s a numbers game!! Obviously the more companies you target, the more responses you may receive. This summary is to give you the greatest leverage to GET A JOB!!! PERIOD. A Target 100 increases your probability of getting hired by 5 times over a Target 20 list. The Job Doctors www.jobdoctors.net (513) 887-0052

  10. Build/Grow/Use Your Network. Networking is simply "talking to people." When people say you should network, they mean you should talk to people. People are happy to help others if they can. You need to be clear about HOW you'd like their help and clear about what you're looking for. Possible websites to utilize for “posted” opportunities www.linkup.comwww.snagajob.comwww.Net-Temps.com www.indeed.comwww.CraigsList.orgwww.USAJobs.com (Fed Gov) www.simplyhired.comwww.Guru.com (Freelance) www.Alumni.Net The Job Doctors www.jobdoctors.net (513) 887-0052

  11. 5. Make contact with the employer. ACCESS Now that you've identified the employers who need YOU to solve their problems, get ready to make your first contact. Tools to use to find contacts: Jigsaw vs. Linkedin vs. Spoke vs. Zoominfo vs. Plaxo vs. Zing vs. Naymz vs. Alias vs. Twitter vs. Facebook vs. MySpace The Job Doctors www.jobdoctors.net (513) 887-0052

  12. You’ve just been Promoted!!! • Your new job title – Chief Career Officer/President Sales & Marketing. • Your new company – YOU, Inc. “Your imagination is your preview of life’s coming attractions.” Albert Einstein So, let’s open our minds and SEE ourselves as “products.” How, When, Where, What and Why is your PRODUCT different? The Job Doctors www.jobdoctors.net (513) 887-0052

  13. Remember, EVERYTHING you’ve ever known about the job search process has CHANGED!How responsive are YOU to change? It’s not the strongest of the species, nor the most intelligent, that survive; it’s the one most responsive to change. —CHARLES DARWIN The Job Doctors www.jobdoctors.net (513) 887-0052

  14. YOU, Inc. Who are YOU . . . Professionally speaking? • “Productizing” – YOU are the PRODUCT. • Preparing – Steps A-Z. Daily, weekly, monthly. Where are you? • Packaging – Your total “marketing” message/”packaging”. • Presenting – How do you “present”/sell your product to customer. Who do you “present” to? • Progressing . . . After you land the job!! That’s the time. What is your Strategic Career Plan? You do have one, right? The Job Doctors www.jobdoctors.net (513) 887-0052

  15. Products you know . . . How do you use for marketing YOU, Inc.? • Coke vs. Pepsi • BMW vs. Lexus vs. Mercedes (okay, Lincoln vs. Cadillac) • Miller vs. Budweiser (for some PBR vs. Red White & Blue) • Microsoft vs. Apple – PC vs. Mac What does this have to do with your job search? The Job Doctors www.jobdoctors.net (513) 887-0052

  16. Your PRODUCT: How do you sell it? • Who needs your product? • Why do they need your product?4 • When will they need it? How long will they need it? • Do you need to “enhance” your product? What improvements? • What will the customer pay for your product NOW? Think about your last trip to Wal-mart, Kroger, Sears, Kohl’s, Niemen Marcus, Nordstrom's, etc. What did you buy? Why? How does this relate to “Your” customer? What will be their reason, emotion, logic to draw them to buy YOU? The Job Doctors www.jobdoctors.net (513) 887-0052

  17. Preparing/Planning To succeed in this new job marketplace, you MUST have a PLAN. Your PLAN must be clear and detailed in every way. It must also be: • Clever, • Results driven, • Marketing oriented, • Reasonable in cost to execute, • Realistic, and • Achievable The Job Doctors www.jobdoctors.net (513) 887-0052

  18. Step-by-Step Plan for your Job Search What is a “Plan”? A plan is WRITTEN DOWN. Write it down. A work schedule, when you get up, what hours you’ll put in, has goals, timetables, deadlines, etc. (metrics) that you’ll work and measure your success by. Discipline yourself to work it like a job. • Focus on your selling points. Why would someone want you? • Focus on opportunities that match. Where is your highest probability of success? Shot gunning resumes is a waste of your PRECIOUS time. FOCUS YOUR TIME AND ENERGY!!tar • Develop a custom list of targeted employers. Target 100 better than Target 20. • Develop/Use your network. The people you know are often your best job search resource. Use them. • Make contact with the employer. You’ll have one good shot per. Make it count! • Get help. The Job Doctors www.jobdoctors.net (513) 887-0052

  19. What is your “Process”? • Traditional • Update resume. • Search newspaper, job boards. • Send cover letter and resume. • Wait by phone for call. • Interview(s). • Job offer – lackluster negotiation. • Start new job. • Get gold watch, move to Florida. • NOW!!! • Define/redefine YOU, Inc. • Create Dynamic Marketing Package/Plan. • Develop Target 100. • JUMP off the ledge, get VERY creative. • Get “Introduced” . . . Make intro calls. • Meet decision maker. • Attract, impress, motivate and CLOSE. • Constantly build YOU, Inc. The Job Doctors www.jobdoctors.net (513) 887-0052

  20. Packaging of YOU, Inc. What does your “packaging” say about YOU, Inc.? • What do your voice mail messages say? Sense of urgency or desperation? Why do they need YOU? WIIFT??? What’s In It For Them? • Brand summary – how have you “branded” YOU, Inc.? Exciting, compelling . . . or BLAH??? • What is your Elevator Pitch? Most don’t captivate the listener. Does yours? • Resume(s) – Full, 2 page, 1 page Guerilla format. You have 12-15 seconds to CAPTIVATE your reader. Do you? • Letter(s) of introduction – who is introducing you to key managers. • Reference letters. The Job Doctors www.jobdoctors.net (513) 887-0052

  21. Presenting – Pick up the PHONE!!! • Is this what you’re afraid of? REJECTION??? Some will, some won’t So what, NEXT!!! The Job Doctors www.jobdoctors.net (513) 887-0052

  22. Don’t bury your head in the sand!! The Job Doctors www.jobdoctors.net (513) 887-0052

  23. Progressing forward!!! Once you “land” your new position, what do YOU do next? • Constant, never-ending improvement. Make YOU, Inc. better, faster, leaner, more attractive, etc. • Nurture your professional/social network for the NEXT time. • Research market for re-defining YOU, Inc. flexible to change as the market dictates what it will “purchase.” • Ask every day on the way to work, “how will I provide greater value to my customer today? Make YOU, Inc. indispensible!!! The Job Doctors www.jobdoctors.net (513) 887-0052

  24. Summary Who are YOU . . . Professionally speaking? How will you go about tapping into the “Hidden” job market? When will you take action? What is your Strategic Career Plan? You do have one, right? How will you measure your progress? Who will help hold you accountable? Why are you still unemployed? What will you do about it? How can we help . . . The Job Doctors www.jobdoctors.net (513) 887-0052

  25. Time to “fly” . . . Do what you’ve probably never done before!!! The Job Doctors www.jobdoctors.net (513) 887-0052

  26. Know your “market” • Recruiters look for “hot” marketable skills because THEY want to make money marketing/placing you. If your skill set is NOT in high demand, they probably won’t call unless an exact fit pops up. Will YOU make them $$$$? Increase production? Reduce costs??? • HR folks look for an exact skill/personality/culture fit with a job first, then your stability, etc. Do YOU fit the MOLD? Most busy! • Hiring Managers look for skill sets first, then how flexible you are and finally what they think your ability to learn/adapt on the job is. How will you make their life easier, better, etc. Make them look good. Make them like you. People hire people they LIKE!! The Job Doctors www.jobdoctors.net (513) 887-0052

  27. Who will “Champion” your candidacy? The Job Doctors www.jobdoctors.net (513) 887-0052

  28. The Job Doctors – Message, Target, Access • Can help analyze your job search situation. What’s right, what’s wrong, what could be improved, etc. • Evaluate and guide your “marketing messages”, resume(s), letters of introduction, reference letters, etc. • Review best methods of building your professional network. Is it working for you currently? Are you tapping into the Hidden Job market? • Help establish your Target 100 and build highly effective call scripts. • Consult/coach you through every step of the way, as needed. • We help guide your Message, Target, Access The Job Doctors www.jobdoctors.net (513) 887-0052

  29. The Job Doctors – Message, Target, Access Is it time to breath new life into your ailing, exhausted job search? The Job Doctors www.jobdoctors.net (513) 887-0052 The Job Doctors www.jobdoctors.net (513) 887-0052

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