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ARTIFICIAL INTELLIGENCE (1)

ARTIFICIAL INTELLIGENCE of digital marketing

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ARTIFICIAL INTELLIGENCE (1)

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  1. ARTIFICIAL INTELLIGENCE AI WWW.NIDMINDIA.COM

  2. MEANING OF ARTIFICIAL INTELLIGENCE Artificial intelligence (AI) marketing is the process of leveraging AI methods and tools such as data models, algorithms, and machine learning to produce customer insights that marketers can use to optimize spending, customize content and personalize the customer journey. www.nidmindia.com

  3. BENEFITS & USES OF A ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING www.nidmindia.com

  4. 1. IMPROVED PERSONALIZATION & RECOMMENDATIONS The way that consumers respond to and interact with marketing messages is changing. Traditional marketing methods like media advertising and direct mail are no longer as effective as they once were. www.nidmindia.com

  5. 2. DYNAMIC PRICING Artificial Intelligence can be used to set the price of products dynamically depending on demand, availability, customer profiles, and other factors to maximize both sales and profits. www.nidmindia.com

  6. 3. CUSTOMER SERVICE CHATBOTS Facebook Messenger, WhatsApp, and other messaging apps have become a popular and convenient way for customers to contact companies. www.nidmindia.com

  7. 4. SEARCH ENGINE OPTIMIZATION Search algorithms are improving all the time in every aspect from small database product searches on e-commerce sites to search engines like Google. www.nidmindia.com

  8. 5.PAY-PER-CLICK (PPC)AND AD Optimization Artificial Intelligence ad optimization is also in use on social networks such as Instagram. Algorithms analyze the accounts that a particular user is following and will show the ads most likely to be relevant to this user. www.nidmindia.com

  9. 6. CONTENT CREATION AND CURATION AT SCALE Content curation is about finding high- quality relevant content from external sources and promoting it to help build your authority and engagement. . www.nidmindia.com

  10. THANK YOU CONTACT US +91 9611361147 WWW.NIDMINDIA.COM

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