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Ljubljana

Ljubljana. Online Approaches In Print Media. Online Approaches In Print Media or …. Online Approaches In Print Media & Print Approaches in Online Media. Advantages and Disadvantages.

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Ljubljana

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  1. Ljubljana

  2. Online Approaches In Print Media

  3. Online Approaches In Print Media or …

  4. Online Approaches In Print Media & Print Approaches in Online Media

  5. Advantages and Disadvantages

  6. “A word on the page at some level partakes of--participates in--the whole history of words on pages, plays in that arena. Reading it, we accept certain implicit notions…The word on the screen is not opaque, does not dead-end; it is emergent, manifests itself physically from a somewhere inaccessible to the reader.“Sven Birkerts writer of ‘Gutenberg Elegies’

  7. Marketing & Revenu • Time & Accuracy • Audience & Distribution • Standards & Creativity • Feedback & Interaction • Quality & Speed

  8. Marketing & Revenu

  9. Time & Accuracy

  10. Audience & Distribution

  11. Standards & Creativity

  12. Feedback & Interaction

  13. Quality & Speed

  14. Marketing & Revenu • Time & Accuracy • Audience & Distribution • Standards & Creativity • Feedback & Interaction • Quality & Speed

  15. Examples

  16. Magazine: 1,3 million copies Site: 1,8 million unique p/mnth

  17. Magazine: 1,6 million copies Site: 200.000 unique 6 mnths

  18. Site: 300.000 unique 1 mnth Partner w/ 40 magazines

  19. Magazine: 1 million copies Site: 1,6 million unique p/mnth

  20. Magazine: 350.000 Site: 400.000 unique p/mnth

  21. Magazine: 750.000 4 x

  22. Tips 5 for online and 5 for print online & print

  23. Tip 1 Fixed & guaranteed distribution online

  24. Tip 2 Invest in quality content online

  25. Tip 3 Stick to deadlines online

  26. Tip 4 Define your audience online

  27. Tip 5 Create a Brand online

  28. Tip 1 No space for number 2 print

  29. Tip 2 Abuse available technology print

  30. Tip 3 Interact with readers print

  31. Tip 4 Earn readers print

  32. Tip 5 Experiment & learn print

  33. 1| Fixed distribution 2| Quality content 3| Stick to deadlines 4| Define audience 5| Create a brand 1| Be number 1 2| Abuse technology 3| Interact with readers 4| Earn readers 5| Experiment & learn Tips online print

  34. Feedback Sander Remans Sander.Remans@ilsemedia.nl

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