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Facebook’s Purchase of Instagram Nathan DeKrey & Justin Abuan

Facebook’s Purchase of Instagram Nathan DeKrey & Justin Abuan. The Acquisition:. Article “Facebook Snaps Up Instagram ” $1 billion dollar acquisition No revenue has been made from the Instragram app. Twitter expressed interest in buying app before Facebook’s massive bid

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Facebook’s Purchase of Instagram Nathan DeKrey & Justin Abuan

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  1. Facebook’s Purchase of Instagram Nathan DeKrey & Justin Abuan

  2. The Acquisition: • Article “Facebook Snaps Up Instagram” • $1 billion dollar acquisition • No revenue has been made from the Instragram app. • Twitter expressed interest in buying app before Facebook’s massive bid • Zuckerberg plans to keep separate entity from Facebook “Facebook will be “keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.”

  3. Merger Cont. • Bid is equivalent to $700,000 per day since the launch of the app. • Many think that Instagram was purchased out of fear • Declining new membership • Unsatisfied users • Dislike of new features • ”Timeline”

  4. Facebook • 1/5th of Humanity has a Facebook account • Average user has 130 friends • California is the most “social state” • Worth $75-$100 billion dollars at the end of 2011

  5. Instagram • Social Networking app that applies effect to photos to be shared on; Instagram, Twitter and Facebook • 15 million users, only 13 employees • Originally only available on iPhone • Just launched across all Smartphone platforms days before Facebook buy out

  6. Questions: • Why do you think Facebook purchased Instagram? • Now that Facebook has purchased Instagram, are you any less likely to use the app? • Does the acquisition make you like Facebook more or less? • If Facebook adds advertisements to Instagram app or changes the appearance will you stop using it?

  7. Works Cited: • Elliot, Amy-Mae. "Featured in Social Media." Mashable. 22 July 2010. Web. 16 Apr. 2012. <http://mashable.com/2010/07/22/facebook-facts/>. • Light, Joe. "What Is Facebook Worth?" The Wall Street Journal. 28 Jan. 2012. Web. 16 Apr. 2012. <http://online.wsj.com/article/SB10001424052970204624204577183502542942364.html>. • Stone, Brad. "Facebook Snaps Up Instagram." Bloomberg Business Week. Bloomberg, 09 Apr. 2012. Web. 16 Apr. 2012. <Facebook Snaps Up Instagram>. • Wood, Molly. "Facebook Buys Instagram...but for What?" CNET News. CBS Interactive, 09 Apr. 2012. Web. 16 Apr. 2012. <http://news.cnet.com/8301-31322_3-57411422-256/facebook-buys-instagram...but-for-what/>.

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