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Division of Labor

Division of Labor. Breaking a complex task into smaller pieces Sandwich Making Bread person Cheese and lettuce person Packaging person Labeler. Specialization. Producing fewer products so that the company can focus resources and time Sandwich A is made by one team

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Division of Labor

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  1. Division of Labor • Breaking a complex task into smaller pieces Sandwich Making Bread person Cheese and lettuce person Packaging person Labeler

  2. Specialization • Producing fewer products so that the company can focus resources and time Sandwich A is made by one team Sandwich B is made by one team Sandwich C is made by one team

  3. Products Consumers buy products to meet their needs, but businesses must also spend time developing: Features Branding Positioning Packaging Labeling

  4. Features • Product characteristics that will satisfy customer needs • You must consider your target market when selecting product features • Color • Size • Quality • Hours • Warranties • Delivery • installation

  5. What are the features of • A car? • Toothpaste? • Tennis shoe?

  6. Branding • Name, symbol, or design used to identify your product • Making your product stand out from all others • Answers http://www.flickr.com/photos/inthepicturedesign/2075885412/ By YoungGoGetter.co.uk

  7. Positioning • Creating an image for a product in the customer’s mind • Hyundai and BMW both make automobiles, but they are positioned differently in the market (family/economy and performance/status) • Features, price and quality affect positioning

  8. Labeling • Where information about the product is given on the package

  9. Packaging • Box, container, or wrapper in which the product is placed

  10. The Environment and Packaging • Examples • Water Bottles • Sun Chips Bag

  11. The Environment and PackagingDaily Grade • Research how packaging impacts the environment • In Word, type about one example • Include a picture of the packaging • Type the product name, type how your example is packaged and how this packaging influences the environment • Your example may be helpful or hurtful toward the environment, but explain the influence either way • Type your name in the header, save, print, turn in

  12. Net Bookmark • school.cengage.com/entrepreneur/ideas • Chapter 5 • Net Bookmark • Click the article link

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