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Harley-Davidson. Kaya Facey Peter Brown Shoukry Fauntleroy Stefanie Akkerman Vilma Taipi. “We inspire and fulfill dreams around the world through Harley-Davidson motorcycling experiences.”. The History. 1903: 4 men in a shed produce a bike that runs for more than 100.000 miles
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Harley-Davidson Kaya Facey Peter Brown Shoukry Fauntleroy Stefanie Akkerman Vilma Taipi
“We inspire and fulfill dreams around the world through Harley-Davidson motorcycling experiences.”
The History • 1903: 4 men in a shed produce a bike that runs for more than 100.000 miles • 1904: first dealer opens shop in Chicago • 1910: first use of Logo
The History • End 1910’s: many motorcycles are produced for the U.S. military • 1920’s: Harley-Davidson is the biggest producer of motorcycles in the world • 1930’-1950’s: only other producer of motorcycles is Indian
The History • 1956: Elvis poses • 1987: listing on NY Stock Exchange • 1980’s near Bankruptcy
Product Development They started out with this…
Product Development Anno 2009
Where are they now? • New challenges of these times • Efficiency is everything • Market research, Customer Relationships and cutting costs…RFID