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Revolutionizing Communication with Mahindra's Advanced IT Applications

Discover how Mahindra's Mahotsav is leveraging innovative IT applications to transform communication. By introducing a unique IT-enabled medium, Mahindra is enhancing awareness of the Arjun Multi-Application Tractor among diverse target groups, including dealers, technicians, drivers, and owners. Our strategy includes a hybrid media approach, utilizing a digital interactive touch screen interface and mobile media to engage users effectively. This initiative is designed to boost market share by fostering greater acceptance of cutting-edge technology in agriculture.

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Revolutionizing Communication with Mahindra's Advanced IT Applications

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Presentation Transcript

  1. MahindraTechnology Mahotsav Category : Using never before used media – Innovative way of Communication

  2. Product Objective • Increase Awareness about MAT’s IT Applications • Build Unique IT-Enabled Communication Medium Arjun MAT – Technologically Most Advanced Multi-Application Tractor

  3. Diverse TG Challenge – Addressing Diverse TG Dealers Technicians Tractor Drivers Tractor Owners Build Common Platform for both Internal & External Customers

  4. Strategy – Innovative IT Based Hybrid Media • Mobile Media • Fusion of Multiple Unique IT Mediums • Never Usedlive platform – • “Digital Interactive Touch Screen Interface” • Self-Explanatory • Application • Driving User Inquisitiveness A M&M Farm Prosperity Website • TG Contact • Program Using Mobile Media

  5. Approach • Enter the “Space” of Technology • Representing Farm Technology • through MAT

  6. Approach • An IT Ambience Providing • Digital Access to each Individual Trainer Explaining the Interface TG Using the Interface TG Using the Interface

  7. Approach Live Technology Demonstrations & Test Drives

  8. Hybrid Media Outcome • TG’s Acceptance for First Technology Tractor • Increased Market share of the Brand

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