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Responsibly Fresh

Responsibly Fresh

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Responsibly Fresh

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  1. ResponsiblyFresh FOOD SCP RoundTableBrussels, November 21th 2012 Philippe AppeltansSecretarygeneralAssociation of BelgianHorticultural Co-operatives

  2. Turnover VBT-members– 2011 Freshproduce € 685,5 million € 277.092.659 € 408.403.237 Frozenvegetables € 75,3 million

  3. Vegetables Fruit & Vegetables Fruit

  4. Vision on Sustainability • Public issue -> Important • Severalinitiativesandprojects -> Mostly single topic • Ourconclusion 1. Broader – people, planet, profit 2. Basic requirementfor market access

  5. Pathtosustainabledevelopment 1. Existingquality systems 2. Sectoral engagement 3. New sustainability label

  6. Pathtosustainabledevelopment 1. Existingquality systems • Producers and producers’ cooperativesalreadycomplywithseveral systems • Engagement: Furtherdevelopment of sustainability criteria in these systems

  7. Pathtosustainabledevelopment 2. Sectoral engagement • Environmentalfriendlyproduction – planet • Broader content – planet, people, profit • Engagement at three levels • Individual producer • Collective of producers in producers’ cooperatives • Individual producers’ cooperative

  8. Pathtosustainabledevelopment 1. Individual producer -> Certifiedquality system(s) • Severalrequirements • External control by independent CB • Periodicrenewal • Systems: ICQM, GlobalGAP

  9. Pathtosustainabledevelopment 2. Collective of producers / cooperative -> Sustainability dossier • Severalrequirementsfor producers • Zero measurementandprogression in time • Periodicalacualisationbycooperative • VBT sectoraloverviews

  10. Pathtosustainabledevelopment 3. Individual producers cooperative -> Certificate Charter CSR Corporate socialresponsibility • Concrete action points on common themes • Externalevaluationand audit • Yearlyrenewal • Charters: provincesand/or VOKA

  11. Pathtosustainabledevelopment 3. New sustainability label • Base: Environmentalfriendelyproduction • Translate sectoral engagement • Capture full story • Look attractive

  12. New sustainability label www.responsibly-fresh.com

  13. New sustainability label

  14. New sustainability label

  15. LaunchFruitLogistica Berlin

  16. Winner 2012 GlobalGAP Award

  17. Finally Sustainability Sustainabledevelopment -> Sustainabledevelopment is a verb

  18. THX foryour attention…. Time for… Exchange of Views