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Introduction to the SG10T Scanner: Key Features and Market Positioning

The SG10T is a tethered entry-level scanner designed for general-purpose applications in retail and commercial environments. Launched publicly on October 18, 2011, this scanner emphasizes simplicity, affordability, and reliability. The product features a 1D solid-state imager and is differentiated by its competitive pricing, aimed at IT and purchasing managers as well as operations personnel. Target applications include point-of-sale systems, office scanning, and access control. The SG10T intends to capture significant market share through strategic pricing.

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Introduction to the SG10T Scanner: Key Features and Market Positioning

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  1. SG10T Paul Denimarck September 2011

  2. Contents • Product Line and the SG10 fit • Introduction Timeline • SG10T configuration details • Country Certifications • Value Proposition and Positioning • Target Audience • Key Competition • Pricing Summary

  3. Intermec Scanner Range Industrial SR61 T SR61B Build a more competitive product range SF51 Light Industrial General Purpose SR30 Value Scanner SG10T Tethered (Oct 2011 announcement)

  4. SG10 Introduction Timeline • First Production units available for shipment August 25. • Production general availability (PQA) on September 25. • Public launch go live / addition to insider and public website on October 18.

  5. SG10 Entry Scanner Simple, Affordable & Reliable

  6. Product Overview • SG10T-USB001 and SG10T-KBW001 • G - general purpose • 10 – entry class • T – tethered • USB – USB cable kit • KBW – KB Wedge kit • Key characteristics • Simple, Affordable and Reliable • Source of differentiation • 1D solid state imager and one low price available to all • Roadmap • No line extensions identified at this time.

  7. SG10 Product Profile

  8. Country Certifications

  9. Value Proposition/Positioning Statement/Messaging Framework

  10. Target Audience • Target markets • General Purpose scanning in retail and commercial apps • Applications • Counter / Desktop scanning • In store Retail – POS, Specialty counters • Commercial services (office scanning) - Insurance / Law Firm document tracking • Access Control, Tool Crib • Library book check out and in • Buyer, influencer, end user • Buyer - IT and or Purchasing managers (low value transaction) • Influencer – Operations managers / end user • End user preference key to acceptance • Market size, opportunity (70% mkt $ & 80% units)

  11. Major Competitive Scanners DatalogicQuickScan QD2300 (1D laser) Motorola LS1203 (corded 1D laser) Honeywell 4145 Eclipse (corded 1D laser)

  12. Competitive Overview

  13. Pricing Strategy Summary Introduce at a leading competitive price vs. existing laser based technologies. Best list and lowest price to drive volumes through DMARS.

  14. THANK YOU!

  15. Q&A

  16. COMPANY CONFIDENTIAL

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