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Introduction

Introduction

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Introduction

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  1. Introduction • SAS Overview • Business Analytics Software & Services • BtoB Technology Space • Founded in 1976 • 11,000+ Employees • HQ in Cary, NC • Global Offices • www.sas.com • My Background • 18 Years at SAS (Sales & Marketing) • 12 Years leading Web/Digital • Senior Marketing Director • Online Strategy & Services

  2. Introduction • Online Strategy & Sevices • Business Unit within Global Marketing • Report into the CMO • Partner with IT, Content Providers, etc. • External Responsibilities • Global Web Strategy - sas.com • Search Engine Marketing • Email Marketing • Landing Pages • Web/Campaign Analytics • Partners Extranets, More... • Internal Responsibilities • Sales & Marketing Portal - Intranet sas.com Sales & Marketing Portal - Intranet

  3. Relevant Projects & Activities • Mindset Shift • Traditional Marketing not Performing • Prospects/Customers are in Control • Engagement Shift • Inbound Focus – Fish were the fish are • Search, Social, Web, Integration • Content Shift • Focus on Buying Cycle • Relevancy is Critical • Technology Shift • Digital DNA, Marketing Automation • Lead Scoring, Lead Nurturing, etc.