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Spring 2011 European Tours Proposal

The Spring 2011 European Tours Proposal by Ellen Latsky at Quest Specialty Travel aims to provide unique travel experiences throughout Europe. We focus on offering significant cultural, educational, and adventurous tours that preserve QST values, use local guides, and offer reasonable prices. Our strategy includes low-cost options, local transportation, and various itineraries catering to different physical abilities. Research indicates American tourists prefer European destinations prioritizing safety and culture, with specific interests varying by age group. Join us for unforgettable experiences across Mediterranean islands, the Italian Alps, and the Russian Arctic!

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Spring 2011 European Tours Proposal

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  1. Spring 2011 European Tours Proposal Ellen Latsky Tour Developer-Europe Quest Specialty Travel

  2. Tour Development Goals • Focus on significant experiences • Preserve QST values • Price tours reasonably • Create learning opportunities • Offer local guides • Provide experts

  3. Tour Strategy Objectives • Provide low cost tours • Use local transportation • Provide educational experiences • Have meaningful cultural exchanges • Utilize local knowledge of geopolitical history • Provide tours for different physical abilities Aim Higher

  4. Development Process Report 3 Review Research 4 2 1 Request

  5. Focus Group Data Analyzed

  6. Focus Group Analysis-Trends • Trends for American Tourists • Concern for safety a high priority • Middle East and Asian travel less popular • European destinations more popular than Pacific Islands • Trip destination correlated to trip length

  7. Focus Group Analysis-Findings • Major Findings by Age • 18-35 - look for adventure • 36-49 - seek culture experiences • 50-75 - desire to be safe and comfortable • 45-70 - travel more than other age groups combined

  8. Focus Group Analysis-Conclusions

  9. On-line Survey Results

  10. Quarterly Sales Figures

  11. Quest Specialty Travel

  12. Adventure Series

  13. Mediterranean Islands Bike TourMallorca Spain Travel for 135 miles from Palma to La Puebla over 6 days A view of the beach along the north side of Mallorca near the village of Alcudia.

  14. Italian Alps Camping TourMenaggio, Italy Camp in three campgrounds in the Italian Alps over 10 days. A view of a natural lake within hiking distance of the campground out of Menaggio.

  15. Mediterranean Catamaran Tour Enjoy 10 relaxing days in the Mediterranean Sea with 5 port stops A view of the opening to the port of Oro Di PalumbalzaSardinia.

  16. Russian Arctic TourMurmansk, Russia Travel for 8 days in the Russian Arctic A view of the glacier at Bely Island .

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