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Shake it up!

Shake it up!. Media and the Disney channel . Shake it up!. Airs on the Disney Channel Premiered in November 2010 New episodes air on Sunday at 7:30pm Follows the lives of two teenagers who are backup dancers on a local show, “Shake It Up”. Shake it up promo.

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Shake it up!

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  1. Shake it up! Media and the Disney channel

  2. Shake it up! • Airs on the Disney Channel • Premiered in November 2010 • New episodes air on Sunday at 7:30pm • Follows the lives of two teenagers who are backup dancers on a local show, “Shake It Up”

  3. Shake it up promo • What was interesting about the promo? • If you watch the show, what made you start watching it? • If you don’t watch the show, does this promo make you want to watch it?

  4. shake it up and the Disney channel • Target audience: ages 6-14, with largest viewership between ages 11 and 14 • Series premiere had 6.2 million viewers • It’s the second highest rated series in Disney Channel history after Hannah Montana • Disney Channel has been the #1 channel for primetime viewership for ages 11-14 for 62 consecutive months in a row (as of May 2010)

  5. Shake it up and the Disney channel • Why is “Shake It Up” so popular compared to other shows? • Why is the Disney Channel the most popular channel for your age group? • What do you think Disney gets out of targeting your age group? How does it benefit their company?

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