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Entrepreneurship

Entrepreneurship. Delivered in: Islamia University Bahawalpur Presented By: Tasawar Javed. Global Markets. Change in commercial world continues to accelerate PLC is shorten as well cuz of Fashion & technology New innovation New opportunities

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Entrepreneurship

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  1. Entrepreneurship Delivered in: Islamia University Bahawalpur Presented By: Tasawar Javed

  2. Global Markets • Change in commercial world continues to accelerate • PLC is shorten as well cuz of Fashion & technology • New innovation • New opportunities • Tom Peters (1987) refers to it as • ‘ A WORLD TURNED UPSIDE DOWN’ and ‘in Chaos’

  3. Global Markets • McDonald’s • Coca-Cola • Microsoft • It Reflects: • Common product values • Globalisation of life styles • Markets have become More dispersed as barriers to entry of national or local markets have been dismantled, particularly across Europe

  4. Fragmented Segments • Accelerating trend towards fragmented market segments, with niches becoming smaller in terms of products or service specification, but growing in terms of the ability to service this market segment globally • Example: • QXL is an online auction house; its British & equal to USA’s eBay; founded by Tim Jackson • It operates in Britain, France, Germany, and Italy and has seen sales increasing at 20% a month. It organizes auctions between individuals want to buy and sell second hand goods

  5. E-Commerce: • Its accelerating these trends as well • Its most important innovation affecting business in current century • Its creating enormous opportunities for small firms • E-commerce entrepreneurs will exploit the immediate market opportunities to create the e-commerce structure • Some companies compete on price but some use e-commerce to differentiate themselves • They target niche markets for their products or services • This trend creates opportunities for small firms that recognizes these trends • E-commerce allow these companies to understand their customer needs • Business access directly to customers, with out going through middle man • This called ‘disintermediation’

  6. Example • Sandiford Computer Services ltd • Small software company set up in 1988 • Only 15 employee • Bespoke process control software • Unique software development • Business Style • They develop and transfer display file to Honeywell TDC3000 distributor control system • Despite of it size the company now sells this software production to dozens of countries, including USA & Japan. They sells this production to Honeywell users. A Clearly defined and easily identifiable market segment, that Honeywell actually help them market to by identifying users. Saniford have succeeded in finding a niche in a global market

  7. Thank You!!!! • Q&A

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