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Case study of group 4

Case study of group 4. B ayerische Motoren Werke AG. Victoria Tikhonova Anna Kichigina Anastasia Loseva. History of BMW company. 1916 – Founding of Byerische Flugzeug-Werke. 1917 – Rapp-Motoren Werke was renamed Bayerische Motoren Werke GmbH. 1918- BMW GmbH becomes BMW AG.

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Case study of group 4

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  1. Case study of group 4 Bayerische Motoren Werke AG Victoria Tikhonova Anna Kichigina Anastasia Loseva

  2. History of BMW company • 1916 – Founding of Byerische Flugzeug-Werke. • 1917 – Rapp-Motoren Werke was renamed Bayerische Motoren Werke GmbH. • 1918- BMW GmbH becomes BMW AG. After World War I – aircraft production • 1923 - motorcycle production • 1928 – automobile production • since 1959 - The dominating shareholder Quandt family • 1994 – purchase of British Rover Group (Rover, Land Rover, MINI and MG brands) • 2001 – launch of new MINI

  3. Milestones of success - Management structure - Most innovative company - The technological lead - Cooperation with science - Happy Workers, Better Cars - Ecology oriented

  4. BMW innovations • Management techniques • Lighting-fast changes • Mobile-phone messages • Ideas first

  5. Productsandservices • Products: • BMW brand • MINI brand • Rolls-Royce brand • Motorcycles • Financial Services: financing and leasing, asset management, dealer financing and company car pools

  6. Competitors

  7. Current situation • In October 2008 – sales fell on 8,3% (decrease od demand on developed markets) • Third-quarter Group revenues decreased by 8.6 % to euro 12,588 million • The third-quarter profit before financial result fell by 60.2 % to euro 387 million

  8. Future • focus on earnings • sustain strong market position • maintain high level of customer satisfaction • ensure stability of dealer organization • remain committed to its "production follows the market" philosophy • proving to be an appropriate and forward-looking entrepreneurial decision • continue long-term investments • speeding up cost cutting and efficiency improvement measures

  9. Thank you for attention! ANY?

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