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Casey Johnson and Brittany Calder

Casey Johnson and Brittany Calder. Dos Equis. Dos Equis means “Two X’s” From Cuauhtémoc Moctezuma Brewery Was first brewed in 1914 by Wilhelm Hasse Exported to the United States in 1973 At the start of the century renamed beer from Siglo XX to Dos Equis

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Casey Johnson and Brittany Calder

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  1. Casey Johnson and Brittany Calder

  2. Dos Equis • Dos Equis means “Two X’s” • From Cuauhtémoc MoctezumaBrewery • Was first brewed in 1914 by Wilhelm Hasse • Exported to the United States in 1973 • At the start of the century renamed beer from Siglo XX to Dos Equis • They offer a Lager and an Amber • Slogan –”Stay thirsty my friends” • Very interactive website

  3. Most Interesting Man Campaign • Portrayed by actor Jonathan Goldsmith • Appeals to the older generation • Videos from the mid century of what a man should be like • Gives words of wisdom about everything • Grainy footage of outrageous exploits • Ads somewhat mock the younger generation

  4. Most Interesting Man Campaign • In 2007, Dos Equis launched The Most Interesting Man campaign • In the spring of 2009 the commercials went international • They have ads that are longer for the radio, as well as mini videos about this man • Very simple and humorous ads

  5. Relates to Class • Advertising Appeals: the approach used to attract the attention of consumers • Slice of Life • Idea of a superior lifestyle • Testimonial • Advice given of how to achieve this lifestyle • Humor

  6. References • "Dos Equis." Dos Equis. N.p., n.d. Web. 30 Jan. 2011. <http://dosequis.com/>. • Stevenson, Seth. "The quirky genius of the Dos Equis ad campaign. - By Seth Stevenson - Slate Magazine ." Slate Magazine. N.p., n.d. Web. 30 Jan. 2011. <http://www.slate.com/id/2218849/>.

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