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Exploring Podcasting: Audience Insights, Platforms, and Best Practices

Dive into the world of podcasting with insights from Dr. John R. Kallis and Dr. Chris Patti from California University of Pennsylvania. This research explores the expansion of the podcast audience, highlighting a jump from 18.5 million in 2007 to 65 million by 2012. Discover the essentials of producing quality audio content, including definitions of various podcast formats and crucial tools like Audacity and GarageBand. Learn about effective strategies for planning, promoting, and distributing your podcasts, ensuring they reach your target audience effectively.

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Exploring Podcasting: Audience Insights, Platforms, and Best Practices

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  1. EnhancedPodcastingsection 508 2009 Dr. John R. Kallis and Dr. Chris Patti California University of Pennsylvania

  2. Podcast Audience Market Research on E-Business • US Podcast Audience • 18.5 million (2007) • 28.0 million (2008) • 65.0 million (2012)

  3. Definition A podcast is a digital file: • Audio MPEG – mp3 • Audio/x - AAC (m4a) • Video – mp4 • Audiobooks – m4b • Video/x - Vodcasts / Vidcasts – m4v • Application – pdf Distribution of information to anyone at anytime. • Syndication - RSS feed - Aggregator

  4. Plan - Produce - Publish - Promote • Topic • hobbies • areas of expertise • what do you have a passion for? • Format • solo / co-hosts • length • posting • Location • setup • hardware / software

  5. Plan - Produce - Publish - Promote • Podcast gear • computer • software Open Source • microphone • headset • pop filter • Mixer Podcast booklet at learninginhand.com • GarageBand Pro Tools LE iTunes Camtasia Office 2008 Audacity – Recording Audacity Manual Dynamic Condenser

  6. Plan - Produce - Publish - Promote • Podcast gear

  7. Plan - Produce - Publish - Promote • Podcast gear

  8. Plan - Produce - Publish - Promote • Podcast gear

  9. Plan - Produce - Publish - Promote • Audacity

  10. Plan - Produce - Publish - Promote • Office 2008

  11. Plan - Produce - Publish - Promote • Camtasia

  12. Plan - Produce - Publish - Promote • Camtasia

  13. Plan - Produce - Publish - Promote • Camtasia

  14. Plan - Produce - Publish - Promote • GarageBand

  15. Plan - Produce - Publish - Promote • GarageBand

  16. Plan - Produce - Publish - Promote • Save file in proper format • mp3/mp4/mv4/m4a/m4b • ID tags • Artist Album Genre

  17. Plan - Produce - Publish - Promote • Hosting Your server • Ourmedia/free hosting • Lipsync • Odeo/record/share

  18. Plan - Produce - Publish - Promote • RSS Feed <?xml version="1.0" encoding="utf-8"?> <rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title>Guitar Licks</title> <description>sample guitar licks</description> <language>en-us</language> <link>http://www.aet.cup.edu/~jkallis/html/media.html</link> <item> <title>Guitar Media Page</title> <link>http://www.aet.cup.edu/~jkallis/html/media.html</link> <description>This page has guitar licks.</description> <guidisPermaLink="true">http://www.aet.cup.edu/~jkallis/html/media.html</guid> </item> <atom:linkhref="http://www.aet.cup.edu/~jkallis/html/rss.xml" rel="self" type="application/rss+xml" /> </channel> </rss> rss.xml

  19. Plan - Produce - Publish - Promote • iTunes <item> <title>Red, Whine, &amp; Blue</title> <itunes:author>Various</itunes:author> <itunes:subtitle>Red + Blue != Purple</itunes:subtitle> <itunes:summary>This week we talk about surviving in a Red state if you are a Blue person. Or vice versa.</itunes:summary> <enclosure url="http://example.com/podcasts/everything/AllAboutEverythingEpisode1.mp3" length="4989537" type="audio/mpeg" /> <guid>http://example.com/podcasts/archive/aae20050601.mp3</guid> <pubDate>Wed, 1 Jun 2005 19:00:00 GMT</pubDate> <itunes:duration>3:59</itunes:duration> <itunes:keywords>politics, red, blue, state</itunes:keywords> </item> </channel> </rss></item>

  20. Plan - Produce - Publish - Promote • Creating • Custom RSS Feed • Blogger • Feedburner

  21. Plan - Produce - Publish - Promote • Validate

  22. Plan - Produce - Publish - Promote

  23. Plan - Produce - Publish - Promote • Feed Aggregator • NetNewsWire • FeedDemon • Podcast Directories • iTunes • Podcast Alley • Juice/iPodder • Digital Podcast • Yahoo

  24. Section 508 • Section 508, effective June 21, 2001, • requires Federal departments and agencies that develop, procure, maintain, or use electronic and • information technology to assure that these technologies provide access to information and data for people with disabilities. • Section 508 of the Rehabilitation Act of 1973, as amended 29 U.S.C. § 794 (d)§ 794d. Electronic and information technology

  25. Section 508 • Interactivityis one of the most important elements in a successful e-learning program. • “The acquisition of • information, • knowledge and • Skills through any computer-delivered electronic system that allows the user to control, combine, and manipulate different types of media, such as text, sound, video, computer graphics, and animation.”

  26. Section 508 Technical Standards • Video and Multimedia • Open and closed captions • Open is automatically enabled • Closed has to be turned on 508 and You • Member of the academic community www.section508.gov/

  27. Section 508 • If there is multimedia, determine if it requires captions or a transcript. • Captions and transcripts provide the content as well as acoustic information such as descriptions of background sounds, and other important audio cues and context. • For example Rumbling thunder, roaring water, fire crackling, no audio, or the use of the musical symbols to indicate music. • Captions are used when multi-media contains visual and acoustical information. www.epa.gov/accessibility/toolkit/508_compliance_toolkit_web_apps.htm

  28. Section 508 • Transcripts can be used when only acoustical information is provided, e.g., a MP3 or radio broadcast. • Transcripts are also used to create captions, but it is not appropriate to just give a transcript on a Web site or as a document or package with the multimedia. • If you need captions for multimedia, decide if you want to use open or closed captions. www.epa.gov/accessibility/toolkit/508_compliance_toolkit_web_apps.htm

  29. Section 508 Software • Dragon NaturallySpeaking • speech recognition • Casting Words • transcription service • QuickTime • CC • Camtasia Studio • CC http://jdfrey.wordpress.com/2006/11/03/diy-how-to-podcast-transcription/ www.ksd.k12.ky.us/TRT/Closed_Captioning_with_QuickTimePro.pdf http://video.techsmith.com/camtasia/6/edu/showme/enu/captions/captions.asp

  30. References Slide 2 – Research Market www.emarketer.com/Article.aspx?id=1005869&src=article1_newsltr Slide 3 – Definition http://recap.ltd.uk/podcasting/weblog/2005/10/mp3-mp4-m4a-m4b-m4v.html Slide 4 http://recap.ltd.uk/podcasting/weblog/2005/10/mp3-mp4-m4a-m4b-m4v.html Slide 5 – Audacity http://audacity.sourceforge.net/download/ http://audacity.sourceforge.net/help/documentation

  31. References Slide 5 - Audacity tutorials www.how-to-podcast-tutorial.com/17-audacity-tutorial.htm Slide 3 and16 http://recap.ltd.uk/podcasting/weblog/2005/10/mp3-mp4-m4a-m4b-m4v.html Slide 17 - Hosting http://labnol.blogspot.com/2006/08/how-to-choose-podcast-host-compare.html Slide 18 – RSS www.petefreitag.com/item/465.cfm www.rssboard.org/rss-specification http://searchenginewatch.com/showPage.html?page=2175271 www.rss-specifications.com/podcast-tools.htm

  32. References Slide 19 – iTunes www.apple.com/itunes/store/podcaststechspecs.html#metadata Slide 20 FeedBurner www.feedburner.com/fb/a/home http://labnol.blogspot.com/2006/08/how-to-choose-podcast-host-compare.html Slide 21 – Feed Validator http://feedvalidator.org/ Slide 23 – Podacast Directory www.podcastingnews.com/topics/Podcast_Directory.html Slide 24 -25 – Section 508 www.access-board.gov/sec508/e-learning.htm#[4]

  33. References Slide 26 – Section 508 www.section508.gov/ Slide 27 Section 508 www.epa.gov/accessibility/toolkit/508_compliance_toolkit_web_apps.htm Slide 28 – Section 508 www.epa.gov/accessibility/toolkit/508_compliance_toolkit_web_apps.htm Slide 29 – Section 508 http://jdfrey.wordpress.com/2006/11/03/diy-how-to-podcast-transcription/ www.ksd.k12.ky.us/TRT/Closed_Captioning_with_QuickTimePro.pdf http://video.techsmith.com/camtasia/6/edu/showme/enu/captions/captions.asp

  34. In the End…. E-mail kallis@cup.edu or patti@cup.edu for further assistance.

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