1. AIA Conference John Nicholson Chief Executive Aviation NZ 28 July 2010 Flight Training Division Connecting customers to New Zealand Aviation solutions

2. Overview Will cover: • Review of last year • Update on Aviation NZ • The region by sector matrix • What we are doing • Who wants a boarding pass? Connecting customers to New Zealand Aviation solutions

3. Supply Influence Demand NZ Companies Sector Champions Customers Opportunities • Aviation NZ • Identifies • Validates • Facilitates • Builds scale • Develops Programmes • Promotes • Champions Need Scale Collaboration Interaction Respond Respond CAA AIA MoT NZTE Connecting customers to New Zealand Aviation solutions

4. Aviation NZ Role • Develops strategic relationships with international companies • Identifies, and validates opportunities • Facilitates and project manages responses • Raises NZ aviation profile • Encourages regulatory alignment Connecting customers to New Zealand Aviation solutions

5. The market outlook • Farnborough sales nearly US$29b • Boeing 20 year forecast increases by 1900 aircraft • Bombardier's first 20 year bullish forecast • IATA July Confidence survey up • Student pilots hit 10 yr low in US • Pink-slip season in India ends • China ups the ante • National Bureau of Investigations on the job in the Philippines Connecting customers to New Zealand Aviation solutions

6. The sector/market mix Connecting customers to New Zealand Aviation solutions

7. The culture of doing business “… if we go into another country and make decision based on how we operate in our own home country – the chances are we’ll make some very bad decisions.” Prof. Geert Hofstede, author of Culture’s Consequences, et al. “Know your enemy and know thyself and you can fight a hundred battles without peril (Sun Zi, The Art of War, 6th century BC) iglobal

8. What is a brand? • The link between an organisation and its audience - internal and external• A reputation • A perception of an organisation – both emotional and rational • A sum of all of the parts of an organisation • The glue that binds an organisation together and provides its stakeholders and members with a sense of belonging • A common voice and a collective force

9. Why build a brand? • To connect with your audiences – both internal and external• To build a reputation • To express the promise that your organisation offers • To deliver the promise that your organisation offers • To develop consistency which leads to trust • To build strength through solidarity• To increase the value of your organisation

10. What we are doing: the brand The vision: • A specialised, globally connected high value, growing and sustainable service and manufacturing industry based on 21st century technologies. Values Professional – expert advice Innovative – develops solutions Collaborative – brings together Responsive – customer focus Accountable – measured by results Connecting customers to New Zealand Aviation solutions

11. What we are doing - positioning Positioning statement: • New Zealand supplies ‘fit for purpose’ pilots Substantiation • New Zealand provides trainers who customise to client requirements. New Zealand has a challenging and testing training environment with clear airspace over spectacular and diverse terrain with varied weather patterns Connecting customers to New Zealand Aviation solutions

12. What we see • ‘..pleased in particular with my manual flying and situational awareness skills’. Indian FO with Indigo, Intl Aviation Academy • ‘…the best helicopter trainer…I got a job straight away.’ Chinese pilot, Nelson Aviation College Connecting customers to New Zealand Aviation solutions

13. What we are doing: actions • Relationships in market • Relationships with key NZ companies • ASPA event, Akl 11 and 12 Nov 2010 • Avalon Airshow 1 to 6 March 2011 • Potential visit from India • Potential South America research • More input Connecting customers to New Zealand Aviation solutions

14. Who we are working with Airways NZ Air Hawkes Bay ANZAT ASPEQ Astral Helicopters Aviation Labour Grp CTC Aviation Flight Training Manawatu Helinorth Helicopter Flight Training Mainland NMIT Peet Aviation Rishworth Aviation Strategic Sourcing Superstructure Group Travel Training & Careers Connecting customers to New Zealand Aviation solutions

15. Collaboration at a price Connecting customers to New Zealand Aviation solutions

16. Conclusion • Aviation NZ is about collaboration to achieve the scale and breadth of response • We focus on higher value, but more complex solutions • Some programmes are in place • Opportunities exist for involvement • Who wants a Boarding Pass? Connecting customers to New Zealand Aviation solutions