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De La Abuela flour tortillas

De La Abuela flour tortillas . C.E.O. Jose Armando Hernandez Gabaldon . The executive summary :. De La Abuela flour tortillas is dedicated to the sales and manufacture of flour tortillas. The market : . In short word : . Promotion :. Variety : . Chipotle flour tortillas

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De La Abuela flour tortillas

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  1. De La Abuela flour tortillas C.E.O. Jose Armando Hernandez Gabaldon

  2. Theexecutivesummary : • De La Abuela flour tortillas isdedicatedtothe sales and manufacture of flour tortillas.

  3. Themarket: • In short word:

  4. Promotion:

  5. Variety: • Chipotle flour tortillas • Nopal flour tortillas • Crepa flour tortillas • Buñueño p/freir • Oatswithamaranth • Normal • Burrito flour tortilla • Integral flour tortilla

  6. Sales strategy: • Sales in supermarkets and conveniencestores.

  7. Manufacture:

  8. Introduction:

  9. Introduction: • Mission • Vision • Objectives • Manufacture • Sales • Strategy of market • Marketsegments • Customers and sales • Vehicles • Theprices in themarket • Promotion • SustituteProducts • Competition • And thecompanyNow

  10. Mission: • Feed-meet-delightthenation • Vision: • In 2045 bethe leader company of flour tortillas in sales and manufacturing in Mexico.

  11. ThePrincipalsObjectives: • Long Therm- In 2045 a leader company in thenation of flour tortillas. • MidleTherm-In 2030 have a presence in 22 states of thenation • Short Therm-In 2015 be a leader company in Puebla State, in manufacture and sales.

  12. Manufacture: -The manufacture is a differenttial advantage in the product, why ? THE GOOD COOKING

  13. Manufacture: • -Theotherfactoreistheexact use of whater. • Becauseifyou use more water, theflour tortilla isexpired, becausecreatethefungus. • And you use thelesswaterisdry and breaks.

  14. Sales: • c Nowthecompany • has 3 vehicles. • TwoKangoos and • onespark.

  15. Sales: -Nowthecompany has 2 sales agents. -Now De La Abuela COMPANY has 1000 of customers. ( 75% in Puebla City).

  16. Strategy of market: • Invade allmarket.Allconveniencestores. • Thepeopleseetheproduct in the principal supermarkets . • The principal promotionis : A tv Show in a local T.V . • “In televisa Puebla, and in PanoramicsAds.

  17. TheStrategy: • Thepeopleseethe Grand mother in all places.

  18. TheMarketSegment: • TheAllfamily ( normal flour t./ Crepa/Chipotle and Integral) • Thekids (crepa, oatswithamaranth/ normal) • Thehealthyfeeding “womans-grandparents” • (Integral, Nopal, OatswithAmaranth)

  19. Thesegment of Customers: • ConvenienceStores • SuperMarkets • Sale tothepublic (Sales Point) • Restaurants • Lunch Counter

  20. SustituteProduct: Corn Tortillas

  21. Competitors: • In thanationthebestcompetitor • In the Puebla State: 11 Differents. • In themarket in (Puebla State ) De La Abuela f.t.is a more expensiveProduct • Butthecustomerpreffer my product. • Becausedont use conservative.

  22. StrategicPossitionEasyacces of customer

  23. Riskassesment

  24. Whatwesell ?? FAMILY MOMENTS

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