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@ Your Library International Campaign México´s Participation

@ Your Library International Campaign México´s Participation. Jesús Lau Jlau@uv.mx AMBAC – Chair, International Relations Committee / Universidad Veracruzana Campaign for the World´s Libraries Discussion Program IFLA Conference Berlin, Germany Aug 4, 2003, Monday 13:45-15:45.

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@ Your Library International Campaign México´s Participation

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  1. @ Your Library International CampaignMéxico´s Participation Jesús Lau Jlau@uv.mx AMBAC – Chair, International Relations Committee / Universidad Veracruzana Campaign for the World´s Libraries Discussion Program IFLA Conference Berlin, Germany Aug 4, 2003, Monday 13:45-15:45

  2. AMBACMexican Association of Librarians • Signed a cooperation agreement with ALA • @t your Library scheme was adopted • Promoted among state associations and libraries • State association that have actively campaigned are Jalisco and Chihuahua

  3. National Library Campaign • AMBAC organized with the National Council of Culture (Education Ministry) a library promotion campaign • The first lady, Martha Fox, kicked off the program • Great media coverage in TV and newspapers

  4. Great ALA Support • A workshop has been organized in the last two annual conferences • ALA has sent an instructor to facilitate the workshop • Carel Brey, current ALA President, has been the facilitator • This support has made a great impact among those who attend the workshop

  5. Challenges • Promote the campaign at individual libraries • Translate and adapt guidelines • Create promotional materials • Train library staff • Resources are limited

  6. Conclusions • @t your Library: An excellent promotional scheme • AMBAC participation has benefitted the country • A new national public library is about to be built • The campaign, it is assumed, helped to raise greater awareness of the value of the library • An international architectural competition is underway

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